Cheering, music and friends by the basketball court − Finnish Basketball Association and K Group continue their close cooperation

The cooperation, which focuses on encouraging children to exercise, organises a tour of street basketball events around Finland for primary school children. The tour, which is called Pirkka Street Basket, started again on Friday 3 May in Helsinki and this year will travel as far as Kemijärvi, which is further north than ever before. The cooperation has already helped to encourage 66,000 children to exercise.

The best results of this cooperation include the Pikkusudet (Little Wolves) basketball events and the Pirkka Street Basket tour. The events have already helped to encourage over 66,000 children to exercise. The long-term cooperation between K Group and the Finnish Basketball Association started in 2015. Over the past few years the tour has expanded to new localities and the events have also grown in size.

“From the start, we have wanted to promote the well-being of children, young people and families and encourage young people to exercise. Retailers are also adopting a long-term approach. For instance, Pirkka Street Basket events have already been organised in the same retailer localities several times. It’s great that we have been able to extend the tour again this year to new localities,” says Ritu Karipuu, Product Group and Sales Manager for own brand products.

In the spring of 2019 a total of 19 events will be held between 3 and 29 May 2019. The next tour will be held in the autumn, from 27 August to 13 September 2019, and it will visit 14 localities.

“The idea is to organise the best school day of the year, where we play basketball, but with the emphasis on having fun! Local clubs and retailers play a significant role in the cooperation. Without the support of numerous volunteers from basketball clubs and retailers the tour would not have been able to spread as extensively around Finland or reach such huge numbers of children,” says Veera Sääski, the event’s Communication Coordinator.

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