Operating environment

The trading sector is affected by various global megatrends ranging from digitalisation to climate change. By identifying the trends that affect K Group’s operations, we can effectively anticipate future challenges and opportunities and better respond to them.

Megatrends

Globalisation

  • Intensifying price competition
  • Global supply

 
 
 
 
  

Digital trade and services

  • Growth in international and Finnish online trade
  • Seamless online and mobile customer experience
  • Impactful marketing that addresses individual needs

 

Increasingly individual customer behaviour

  • Customers value convenience and quality
  • Urbanisation
  • Changes in purchase habits, individualisation
  • Customers looking to optimise their lives

Customers hold the power

  • Conscientious consumers seek information as the basis for their choices
  • Peer experiences have a big impact on choices
  • Customers want to affect selections
  • Transparency in pricing, availability and the supply chain
  • Responsibility and smart consumption significant criteria

Sustainability and strong brands as preconditions for success

  • Good corporate governance
  • Responsible operating principles
  • Climate change and circular economy
  • Transparency of purchasing chains
  • Open dialogue with stakeholders
  • Responsible investment
     
     
     

Climate change

  • Sustainable lifestyle: food, living and mobility
  • Renewable energy
  • Circular economy solutions
  • Minimising food waste
     
     
     
     

 

 

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