Operating environment
The trading sector is impacted by various global megatrends as well as customer and consumer trends. By identifying the trends that affect K Group’s operations, we strive to anticipate future challenges and opportunities.
Megatrends and changing consumer trends
Changes in our operating environment in 2022
In 2022, strong price inflation, rising costs, uncertainties related to the price and availability of electricity, and geopolitical tensions heightened by the war in Ukraine led to fast changes in Kesko’s operating environment. The keys to managing changes in all our operations are securing supply chains, managing cash flows, efficiency, and measures to curb the rise in costs.
Opportunities and risks in our operating environment
