Sponsorship and donations

K Group's sponsorship principles are based on the Group's values. Sponsorship recipients are selected to support the execution of the Group's strategy.

Sponsorship

K Group focuses on sponsoring nationwide projects in Finland that are connected to the everyday lives of children and young people, promote the quality of living and sustainability, and bring joy to as many people as possible. The projects we sponsor share our values and fit our promise: "customer and quality – in everything we do".

Local K-stores are also important partners for many operators engaged in organising leisure and charitable activities. The stores can support local leisure activities and thereby contribute to welfare in their area.

Sponsorship partners

 

Donations

Kesko Corporation may award donations to non-profit organisations out of funds granted by the company's General Meeting. The company's Board of Directors decides on the donation recipients.

We currently support for example schoolchildren’s Me & MyCity learning concept and Christmas charity collections.

Me & MyCity

Me & MyCity is a learning concept covering society, economy, working life and entrepreneurship aimed at comprehensive school sixth- and ninth-graders. Me & MyCity is a Global Best Awards winner operating in eight different regions in Finland and it reaches annually over 45,000 schoolchildren.

Christmas Kettle collection

Kesko and K-stores are the national partner of the Salvation Army's Christmas Kettle collection. The Salvation Army distributes Kesko's vouchers for recipients, who can use them to buy products at K-Group stores.

Good Christmas Spirit

Kesko participates in the Good Christmas Spirit collection organised annually by the Mannerheim League for Child Welfare and the Finnish Red Cross to help poor families with children in difficult circumstances in Finland. K-food store vouchers distributed to such families before Christmas add to their Christmas spirit. Further information about the Good Christmas Spirit collection (in Finnish)

WWF Finland

K Group (Kesko and K-stores) and the wildlife conservation organization WWF Finland will begin several years of wide ranging cooperation to conserve and increase endangered migratory fish populations. The cooperation will be recognised by the “Mating Belongs to all” ("Kuteminen kuuluu kaikille") slogan. Further information about the cooperation between K Group and WWF Finland

Plan International Finland

Kesko and child rights organization Plan International Finland are cooperating to improve the responsibility of the fishing industry and the situation of migrant workers in Thailand. We have agreed on cooperation for the years 2015–2018. As a part of the project already 100 children from migrant families have been able to start school. Further information about the cooperation between Kesko and Plan

To top