Strategy, vision, value

In line with its strategy, Kesko is a focused company that concentrates on growth and profitability improvement in three strategic areas: the grocery trade, building and technical trade, and car trade. This concentration allows for the efficient allocation of capital to increase shareholder value. Our growth strategy focuses on customer-orientation and quality. Sustainability and combatting climate change are also firmly at the core of our strategy.

The current strategy, first established in 2015, aims for profitable growth through stronger focus and transformation. The fast-paced changes in the trading sector present us with great opportunities. Our core businesses – grocery trade, building and technical trade, and car trade – are areas in which we have strong market positions and the best capabilities and long-term development potential. We focus on quality and customer orientation to differentiate ourselves from the

competition, from store services to digital services. 

Operating as ‘One unified K’ is an important part of our strategy. We want to establish a strong reliable K Brand and provide even better service to our customers. In addition to a common strategy, ‘One unified K’ means seamless cooperation with retailers and across business divisions.



Acquisitions and divestments

Read the strategy review in Kesko's Direction section of the 2020 Annual Report

Information on the impacts of the epidemic on Kesko’s businesses can be found under the Operating environment section.

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