Sustainable selections

Grocery stores combat food waste and invest in its prevention in many ways. Customers of K-food stores can now contribute to reducing food waste by purchasing products made with food that would otherwise have been wasted, such as fruit and vegetable ...

Making heart-friendly yet affordable choices at the grocery store will be easier once the Heart Symbol is added to familiar Pirkka products. To date, almost a hundred Pirkka products have been granted the right to use the Heart Symbol, and the symbol...

Beehives on store roofs, collaboration work to save endangered migratory fish, more sustainable soy and cotton – Kesko and K-retailers have been carrying out work to prevent biodiversity loss for a long time. Kesko aims to adopt a more systematic app...

The new Pirkka Kaffe products that are now available at the gardening sections of K stores use coffee grounds that are generated at the Neste K service stations. Pirkka Kaffe gardening soil and Pirkka Kaffe growth nutrients are the products of K Grou...

The Hyvis product line, which is made with food that would otherwise go to waste, is complemented with the new vegan Hyvis sweet pepper and lentil soup. Adding products made with wasted food to the selection of K food stores is part of K Group’s acti...

Well-being has long been one of the most popular food trends and Finns consider comprehensive well-being to be very important. However, the Finnish diet has room for improvement. K Group faces the challenge by making healthier choices easier to make....

At the end of 2022, K Group's grocery trade division made two environmental commitments: as part of the SUP Green Deal, K Group's grocery trade will reduce its consumption of single-use plastic packaging, while in the food industry's material efficie...

K-food stores have been promoting Fairtrade for over 20 years. The Finns took a liking to the Pirkka Fairtrade rose bouquets immediately when they appeared in K-food stores in 2006. The Fairtrade symbol on the flowers is proof that the well-being of ...

Kesko and Berner started a pilot for a pioneering circular economy cooperation scheme in January 2022 where coffee grounds from Neste K service stations are used to make Pirkka home gardening products. Now, the first test batch of earth for growing h...

Buying red label products that are close to their sell-by date is a good way to help reduce food waste and at the same time save money on grocery shopping. Thanks to systematic food waste reduction measures, the K Group has been able to reduce food w...

During the summer, K-stores’ shelves are full of various local products. One speciality in the selection of many K-stores is the store’s own honey, for which beehives are kept on the stores’ roofs and at the edges of nearby fields. Following the cool...

K Group intends to add the Heart Symbol, granted by the Finnish Heart Association, to approximately 200 existing Pirkka and Pirkka Parhaat products. The Heart Symbol is granted to products that are a healthier choice in a specific product category. T...

In an effort to prevent deforestation and loss of biodiversity, Kesko has updated its sourcing policies. According to its new ‘No deforestation policy’, Kesko will only accept in its own brand selections wood, paper, palm oil, soy, cocoa, coffee and ...

The banana has been the favourite fruit of Finns for decades. However, banana production has become more challenging due to climate change and the extreme weather conditions it causes. K Group now reveals the origin and route of this firm favourite t...

K Group’s goal is to halve its food waste by 2030. Achieving this ambitious goal requires continuous development, which includes ideas stemming from the circular economy concept, such as products made from otherwise wasted food. The Hyvis product lin...

CDP, a global environmental non-profit organisation, annually releases a list of companies that have excelled at committing their supply chains to climate action. Kesko was one of the companies named as a Supplier Engagement Leader for the second yea...

Kespro makes it easier for its customers to make responsible choices by marking the background information of its products with the Sustainable Product label if the product has been manufactured responsibly. The new label was introduced in December 2...

Can affordable be sustainable? Where was my clothing sewn and how does its production affect the environment? In answer to questions presented by customers and NGOs, K Group tracks the different stages of T-shirt production in more detail than before...