Sustainable selections

Sales of Heart Symbol products in K-food stores grew by around 5 per cent in 2025. The K Group’s own-brand ranges – Pirkka, Pirkka Parhaat and K-Menu – will soon offer 250 Heart Symbol products across different product groups. The Heart Symbol is one...

Kesko requires high quality and product safety from its own brand clothes and textiles. Kesko’s chemical guideline sets requirements for chemical use that are in some cases stricter than the EU legislation. Compliance with product quality and safety ...

Sales of plant-based protein meat substitutes have started to rise in K-food stores after several years of decline. Over the past year, growth has exceeded 5 per cent. This increase is driven not only by customers’ growing interest in plant-based pro...

K-Citymarkets are working systematically to minimise home and speciality goods waste. Methods to achieve this include prevention of waste, discount pricing, donations and dedicated outlet areas in some K-Citymarkets. One of the largest outlet areas i...

K-Citymarket’s own clothing collection, mywear, is produced in India, China, Bangladesh and Vietnam. We pay close attention to working conditions and human rights issues in the manufacture of mywear products. Our key tools are social responsibility a...

More than 90 Pirkka, Pirkka Parhaat and K-Menu products now have less added sugar, salt and saturated fat. The nutritional content of many everyday staples has been reformulated, which means the sugar, salt and saturated fat intake of K-food store cu...

By far the most popular canned fruit at K-stores is canned pineapple, an affordable product that is suitable for many dishes. A QR code will be added to Pirkka and K-Menu pineapple cans so that K-store customers will be able to learn about the origin...

The range of Pirkka Fairtrade flowers is being expanded with a selection of flowers for special occasions that can be pre-ordered. Large quantities of single-coloured flowers that have been requested by customers for decorating summer parties can now...

K Group is one of the biggest sellers of flowers in Finland, and as many as 600,000 buckets that are used for cut-flowers accumulate in stores every year. In a collaboration recently launched between K Group, Lassila & Tikanoja and Sinituote, the dis...