Sustainable selections

Well-being has long been one of the most popular food trends and Finns consider comprehensive well-being to be very important. However, the Finnish diet has room for improvement. K Group faces the challenge by making healthier choices easier to make....

At the end of 2022, K-Group's grocery trade division made two environmental commitments: As part of the SUP Green Deal, the K-Group's grocery trade will reduce its consumption of single-use plastic packaging. In the food industry's own material effic...

K-food stores have been promoting Fairtrade for over 20 years. The Finns took a liking to the Pirkka Fairtrade rose bouquets immediately when they appeared in K-food stores in 2006. The Fairtrade symbol on the flowers is proof that the well-being of ...

Kesko and Berner started a pilot for a pioneering circular economy cooperation scheme in January 2022 where coffee grounds from Neste K service stations are used to make Pirkka home gardening products. Now, the first test batch of earth for growing h...

Buying red label products that are close to their sell-by date is a good way to help reduce food waste and at the same time save money on grocery shopping. Thanks to systematic food waste reduction measures, the K Group has been able to reduce food w...

During the summer, K-stores’ shelves are full of various local products. One speciality in the selection of many K-stores is the store’s own honey, for which beehives are kept on the stores’ roofs and at the edges of nearby fields. Following the cool...

K Group intends to add the Heart Symbol, granted by the Finnish Heart Association, to approximately 200 existing Pirkka and Pirkka Parhaat products. The Heart Symbol is granted to products that are a healthier choice in a specific product category. T...

In an effort to prevent deforestation and loss of biodiversity, Kesko has updated its sourcing policies. According to its new ‘No deforestation policy’, Kesko will only accept in its own brand selections wood, paper, palm oil, soy, cocoa, coffee and ...

The banana has been the favourite fruit of Finns for decades. However, banana production has become more challenging due to climate change and the extreme weather conditions it causes. K Group now reveals the origin and route of this firm favourite t...

K Group’s goal is to halve its food waste by 2030. Achieving this ambitious goal requires continuous development, which includes ideas stemming from the circular economy concept, such as products made from otherwise wasted food. The Hyvis product lin...

CDP, a global environmental non-profit organisation, annually releases a list of companies that have excelled at committing their supply chains to climate action. Kesko was one of the companies named as a Supplier Engagement Leader for the second yea...

Kespro makes it easier for its customers to make responsible choices by marking the background information of its products with the Sustainable Product label if the product has been manufactured responsibly. The new label was introduced in December 2...

Can affordable be sustainable? Where was my clothing sewn and how does its production affect the environment? In answer to questions presented by customers and NGOs, K Group tracks the different stages of T-shirt production in more detail than before...

Products made from edible food waste are here to stay. This Christmas we will be able to enjoy the popular festive glögg drink sustainably. Hyvis glögi is made from cold-pressed waste apples from the K Group’s central warehouse. Products made from ed...

Where does the tuna sold in K Group stores come from and is it sustainably caught? K Group is adding QR codes to its canned Pirkka and K Menu tuna products to enable customers to check the origin of the products at the store. The first tuna products ...

Cocoa from Africa, soy from South America and palm oil from Indonesia – how does K Group ensure that the production of the products it sells does not harm the environment? K Group sees loss of biodiversity as a significant threat and will further str...