Kesko’s principal business model in Finland is the chain business model, in which independent K-retailers run retail stores in Kesko's chains. Sales to retail entrepreneurs accounted for approximately 49% of Kesko’s net sales in 2020. Kesko’s own retailing accounted for some 18% of net sales.
B2B trade is a significant, growing part of Kesko’s business operations. In 2020, net sales from B2B trade totalled some €3.6 billion, accounting for 33% of Kesko’s net sales.
Outside Finland, we mainly engage in own retailing and B2B trade. Net sales from international operations totalled some €1.5 billion in 2020, representing 15% of our net sales.