K group is a house of brands

K Group has dozens of successful product and chain brands. The strategic objectives and target image of each brand are carefully defined. The brands are developed and managed according to customer needs, while taking into account the K Group's structure and business models.

Grocery trade chains and brands


Building and technical trade chains and brands


Car trade brands


The objective is to increase the value of the brands and to improve the efficiency of marketing. This is systematically measured by customer satisfaction and employer profile surveys, as well as by financial indicators.

Kesko's operations create value for stakeholders

The main role of Kesko and K-stores as trading sector operators is to provide customers with the products and services they need. The products have to be well-researched, safe and responsibly manufactured.

Kesko selects its suppliers carefully and delivers goods to retail stores efficiently and taking environmental impacts into account. At the same time, Kesko provides suppliers with a distribution channel for their products.

The assessment of Kesko's operations and corporate responsibility performance takes account of the key stakeholders:

  • Customers
  • Investors and Kesko's owners
  • Kesko personnel
  • Retailers and employees
  • Suppliers and service providers
  • The media
  • Authorities
  • NGOs and other organisations
  • Trade unions

Various surveys are regularly conducted to identify stakeholder expectations.


Kesko's strategy aims at achieving profitable growth in three strategic areas: the grocery trade, the building and technical trade and the car trade.

A strong corporate identity and strong brands are prerequisites for K-Group's renewal. As part of this strategy work, the common K brand will be continuously developed and a stronger, over-arching brand and corporate identity will be built.

In accordance with the brand strategy, K aims to make the lives we live easier and inspire people to make their dreams come true. To do that, we anticipate the needs of our customers and aim to serve them in personal way throughout life. We make every effort to ensure shopping is enjoyable.

Delivering this basic promise is the aim of every store and is the foundation of every task we undertake; our operations are guided by the recognition of customer needs and wishes.

Read more

To top