The objective is to increase the value of the brands and to improve the efficiency of marketing. This is systematically measured by customer satisfaction and employer profile surveys, as well as by financial indicators.
The main role of Kesko and K-stores as trading sector operators is to provide customers with the products and services they need. The products have to be well-researched, safe and responsibly manufactured.
Kesko selects its suppliers carefully and delivers goods to retail stores efficiently and taking environmental impacts into account. At the same time, Kesko provides suppliers with a distribution channel for their products.
The assessment of Kesko's operations and corporate responsibility performance takes account of the key stakeholders:
Various surveys are regularly conducted to identify stakeholder expectations.
The K brand is increasingly present in the everyday lives of our customers through our operations and chains. Our objective is to make everyday life good. The chain brands of K-Rauta, K-Citymarket, K-Supermarket and K-Market operate under the main K brand. During 2017, these chain brands were harnessed to offer our customers even more personalised services at all stages of life, and to provide inspiration and solutions to increasingly differing customer needs.
The K brand is more present, more vocal on issues, and a more active member of communities and society. The K brand wants to be a meaningful part of the everyday lives of our customers - For shopping to be fun.