Own brands

Own brands have a central position as part of the versatile selection of K-stores.

Researched and affordable products

With the help of our own brands, we are able to offer a more affordable shopping basket and quality products suitable for different life situations. Own brands also strengthen our chain brands and differentiate them from competitors.

The consumer must be able to trust the quality and safety of the products and their manufacturing processes, therefore the quality of our products is constantly monitored.

For manufacturers, the store's own brands offer a great opportunity to increase their own turnover and acquire new customers at the same time. In recent years, the share of the store's own brands has been growing steadily, e.g. in a grocery store.

K Group's own brands include:

Pirkka and K-Menu



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