Car trade
K-Auto imports and markets Volkswagen, Audi, SEAT and Porsche passenger cars and Volkswagen Commercial Vehicles in Finland. It also imports and markets SEAT vehicles in Estonia and Latvia, and imports MAN trucks and MAN and Neoplan buses into Finland. In addition to importing, K-Auto is also a major vehicle retailer, offering after-sales service at its own outlets in the Greater Helsinki area and Turku. VV-Auto's passenger car, commercial vehicle and truck customers are served by a comprehensive dealer and servicing network throughout Finland. In addition to its traditional business, K-Auto develops various service concepts and multi-channel services for the car trade. These include online stores, mobile applications and online systems for booking servicing, as well as the Caara.fi service concept, which offers consumers various online store and used car services.
In 2017, the Volkswagen, Audi, SEAT and Porsche ranges were updated and diversified. New models introduced to the market included:
- Volkswagen Arteon, Polo and T-Roc
- Audi RS3 Sedan and Sportback, RS4 Avant, S5 Cabriolet, RS5 Coupe, SQ5 and A8
- SEAT Ibiza and Arona
- Porsche 718 Cayman and Boxster GTS, 911 Exclusive series, 911 GT2 RS, 911 Carrera T, 911 GT3 and GTS, Panamera Sport Turismo 4, 4S, 4 PHEV, Turbo and Turbo S PHEV, Panamera Turbo S PHEV SWB/LWB and Cayenne V6, S and Turbo.
A fully updated Volkswagen Golf range was also introduced in 2017, including the Golf Sportsvan, as was the SEAT Leon range. Volkswagen Commercial Vehicles added the entirely new Volkswagen Crafter to its range. The environmentally friendly natural gas/biogas-fuelled Audi A4 Avant g-tron and SEAT Leon TGI were also added to the range.
Volkswagen Commercial Vehicles were the most registered brand of vans in Finland in 2017. Volkswagen was the second most bought passenger car brand in Finland in 2017, while Audi was the second most registered brand among German premium cars.
Competitive advantages of the car trade
- International brands and strong market position
- Diverse multichannel services, professional personnel
- Strong sales and after-sales service network, efficient logistics
Market in 2017
In 2017, there were 118,583 first registrations of passenger cars, 15,524 first registrations of vans and 3,473 first registrations of trucks in Finland. The passenger car market decreased by 0.4% compared to the year before, while the market for vans grew by 14.8% and the market for trucks by 4.3%.
The total number of registrations of vehicles imported by K-Auto was 24,697 (excluding motorhomes). The number of MAN trucks registered was 112.
Market shares in 2017
Car trade, Finland
K-Auto’s market share 18.6% (Volkswagen, Audi, SEAT and Porsche passenger cars and Volkswagen Commercial Vehicles combined, excluding motorhomes)
- Volkswagen passenger cars 10.9%
- Audi 4.8%
- SEAT 2.0%
- Porsche 0.2%
- Volkswagen Commercial Vehicles 24.7%
- MAN trucks 3.6% (over 6t)
Read more about car trade:
Annual report 2017