K-Auto imports and markets Volkswagen, Audi, SEAT and Porsche passenger cars and Volkswagen Commercial Vehicles in Finland. It also imports and markets SEAT vehicles in Estonia and Latvia, and imports MAN trucks and MAN and Neoplan buses into Finland. In addition to importing, K-Auto is also a major vehicle retailer, offering after-sales service at its own outlets in the Greater Helsinki area and Turku. VV-Auto's passenger car, commercial vehicle and truck customers are served by a comprehensive dealer and servicing network throughout Finland. In addition to its traditional business, K-Auto develops various service concepts and multi-channel services for the car trade. These include online stores, mobile applications and online systems for booking servicing, as well as the Caara.fi service concept, which offers consumers various online store and used car services.
In 2017, the Volkswagen, Audi, SEAT and Porsche ranges were updated and diversified. New models introduced to the market included:
A fully updated Volkswagen Golf range was also introduced in 2017, including the Golf Sportsvan, as was the SEAT Leon range. Volkswagen Commercial Vehicles added the entirely new Volkswagen Crafter to its range. The environmentally friendly natural gas/biogas-fuelled Audi A4 Avant g-tron and SEAT Leon TGI were also added to the range.
Volkswagen Commercial Vehicles were the most registered brand of vans in Finland in 2017. Volkswagen was the second most bought passenger car brand in Finland in 2017, while Audi was the second most registered brand among German premium cars.
In 2017, there were 118,583 first registrations of passenger cars, 15,524 first registrations of vans and 3,473 first registrations of trucks in Finland. The passenger car market decreased by 0.4% compared to the year before, while the market for vans grew by 14.8% and the market for trucks by 4.3%.
The total number of registrations of vehicles imported by K-Auto was 24,697 (excluding motorhomes). The number of MAN trucks registered was 112.
Car trade, Finland
K-Auto’s market share 18.6% (Volkswagen, Audi, SEAT and Porsche passenger cars and Volkswagen Commercial Vehicles combined, excluding motorhomes)
Read more about car trade:
Annual report 2017