Car trade

K-Auto is a leading operator in Finnish car trade. The brands imported and sold by K-Auto are Volkswagen, Audi, SEAT, CUPRA, Porsche and Bentley passenger cars and Volkswagen Commercial Vehicles in Finland, and SEAT and CUPRA in the Baltics.

Our strategic objective is to be the leading operator in the car sector value chain in Finland.

The division’s operations comprise the import and sales of new cars, used car sales, extensive servicing, repairs and other services, and K-Lataus EV charging. K-Auto has over 1.3 million customers, served by some 1,300 professionals.

As of spring 2023, the division has also housed sports trade. The chains are Intersport and Budget Sport. Kesko is the market leader in Finnish sports trade. 



Intersport is Finland's market leader in the sports trade. The Intersport chain comprises over 50 stores and an extensive online store. The chain's success is based on extensive selections of sports and leisure products, good service, high-quality products, diverse maintenance services and on providing an expert shopping experience, both in-store and online. 

Budget Sport

There are ten Budget Sport stores across Finland. The stores strive to beat competition by making the shopping of sports trade products quicker, easier and less expensive. A diverse online store complements the customer experience.

Read more about car trade strategy, key figures and market information

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