Car trade

The brands imported and sold by K-Auto are Volkswagen, Audi, SEAT, CUPRA, Porsche and Bentley passenger cars, Volkswagen Commercial Vehicles in Finland, and SEAT & CUPRA in the Baltics.

K-Auto is a leading operator in Finnish car trade. The division’s operations comprise the import and sales of new cars, used car sales, extensive servicing, repairs and other services, and K-Lataus EV charging. K-Auto has over 1.2 million customers, served by over 1,000 professionals.

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Sports trade became part of the car trade division from 1 April 2023, while it previously was part of the building and technical trade division.



Intersport is Finland's market leader in the sports trade and, as surveys show, the most trusted sports store in Finland. The Intersport chain comprises over 50 stores and an extensive online store. The chain's success is based on extensive selections of sports and leisure products, good service, high-quality products, diverse maintenance services and on providing an expert shopping experience, both in-store and online. 

Budget Sport

There are ten Budget Sport stores across Finland. The stores strive to beat competition by making the shopping of sports trade products quicker, easier and less expensive. A diverse online store complements the customer experience.

Read more about car trade strategy, key figures and market information

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