Car trade

VV-Auto is a car company specialised in importing, retailing and providing after-sales service for cars manufactured by Volkswagen Group.

VV-Auto imports and markets Volkswagen, Audi and SEAT passenger cars, and Volkswagen commercial vehicles in Finland. It also imports and markets SEAT passenger cars in Estonia and Latvia. VV-Auto is also a major car retailer and provides after-sales service at its own outlets in the Greater Helsinki area and Turku. A comprehensive dealer and service network that covers all of Finland serves customers who have passenger cars or commercial vehicles imported by VV-Auto. At the end of 2015, the total number of employees was 783.

The Volkswagen, Audi and SEAT ranges were revised and expanded over the course of 2015. New models launched included the Volkswagen Touran, Passat GTE and Alltrack, and Golf Alltrack, GTD Variant and R Variant, the Audi Q7 and A4, and the SEAT Leon ST Cupra estate. New arrivals in terms of Volkswagen commercial vehicles were the Caddy and the sixth generation Transporter.

Volkswagen broke its own records in 2015 by being the best-selling passenger car and van brand in Finland for the fifth time in succession. Audi was the most registered German premium brand in Finland for the 12th year in succession.

In September 2015, the California Air Resources Board (CARB) and the Environmental Protection Agency (EPA) uncovered software that adjusts nitrogen oxide (NOx) emissions in Volkswagen Group cars with EA 189 series diesel engines. Remedial measures for affected cars in Europe were confirmed in December and the German authority (KBA) has approved them. In Finland, a recall campaign will begin in 2016. Read more at the GRI report.

On 1 January 2016, the operations of Konekesko’s MAN business unit were transferred to VV-Auto Group Oy. MAN Truck & Bus Center became a part of VV-Autotalot Oy. MAN Truck & Bus Center has outlets in Espoo, Kouvola, Kuopio, Seinäjoki, Kokkola, Oulu and Rovaniemi. In the market areas of Turku and Pori as well as Tampere, VV-Auto Group’s MAN dealer is Suvanto Trucks Oy. The existing MAN brand service network continues to be responsible for after-sales services.

On 14 November 2016, Kesko Corporation announced in a stock exchange release that it acquires the whole share capital of AutoCarrera. With the transaction, the import and retailing of Porsche has transferred to VV-Auto.


Competitive advantages in the car trade

  • International brands and strong market position
  • Versatile multi-channel services, expert staff
  • Strong sales and after-sales service network, efficient logistics


 Market in 2015

  • In 2015, 108,812 passenger cars and 11,431 vans were registered for the first time in Finland. The passenger car market grew by 2.4% and the van market by 7.6% from the previous year.
  • Volkswagen was the most registered brand in Finland in the registration statistics of both passenger cars and vans. The total number of registrations of vehicles imported by VV-Auto was 22,814.

Market shares in 2015

Car trade, Finland

  • VV-Auto’s market share 19.0% (Volkswagen, Audi and SEAT passenger cars, and Volkswagen commercial vehicles)
  • Volkswagen passenger cars 11.9%
  • Audi 5.0%
  • SEAT 1.6%
  • Volkswagen commercial vehicles 25.0%

Net sales in 2015

Operating profit excluding non-recurring items in 2015

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