The backgrounds and work histories of K-Rauta retailers vary, and so do the bases required for a K-retailer career. Most current retailers have gained previous experience in the building and home improvement trade, but they also include many professionals from different lines of work who have found that the industry provides a suitable challenge for them.
When new retailers are chosen for the training phase, previous work experience in the industry is not necessary. However, a retailer’s success is often based on expertise gained in retailing.
The retailer’s role is to always ensure with his or her operations that the best solutions are used in the market situation while generating customer loyalty and maintaining profitable business. The retailer acts as an independent entrepreneur, implementing the chain concept of the store chain. The retailer’s solutions and actions ultimately ensure customer loyalty and profitability.
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