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November 2021

Bio-based packaging is increasingly common but consumers are confused by the terms

New packaging innovations are being introduced all the time, and plastic is being replaced with bio-based solutions, for example. Consumers consider bio-based packaging to be a more environmentally friendly alternative, but a survey carried out by K Group found that consumers are confused by packaging terms starting with the word ‘bio’.

Responsibility, Media

30.11.2021 00:00

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