Strategy, vision, value
We updated our strategy in spring 2024 for the period of 2024–2026. The main pillars of the strategy remained intact, while each division’s competitive advantages and objectives were crystallised further, with special focus on the customer perspective. Profitable growth in three selected divisions – grocery trade, building and technical trade, and car trade – continues to be at the core of Kesko’s growth strategy.
Kesko’s growth strategy has proven effective. As there is good growth potential for all three divisions, there was also no need for changes in the existing business portfolio. Grocery trade, building and technical trade and car trade are all areas where Kesko has good market positions, the strongest capabilities, and the best long-term development potential. The results Kesko has managed to achieve in a challenging market show that the company has made the right strategic choices, and that its strategy works also in a rapidly changing operating environment.
Read more:
Kesko organised a strategy focused investor event in June 2024. Watch the recording and related materials here.
Strategy review in Kesko's Direction section of the Annual Report
