K-Plussa points from Instrumentarium as of April

K-Plussa points are given by over one hundred Instrumentarium stores as of 1 April 2009. This cooperation expands K-Plussa benefits to include optical and wellbeing products and expertise.

"Our new cooperation with the Finnish optical pioneer provides our customers with significant benefits in the area of optics and wellbeing, and further increases the diversity of the K-Plussa network. With the K-Plussa card, we offer as diversified benefits and services as possible, highly valued by our customers for the genuine benefit they provide. Currently, more than 3,500 shopping places already give K-Plussa points. In addition to K-stores and the K-Group chains, the K-Plussa network also includes over 40 leading operators in their particular sectors," says Niina Ryynänen, K-Plus Oy's Managing Director.

Consumer customers receive K-Plussa points from Instrumentarium outlets as of 1 April 2009. The K-Plussa point benefit is up to 5%, as the purchases made at Instrumentarium outlets accrue the total number of points each month together with the other K-Plussa purchases. K-Plussa customers receive even more benefits for concentrating their spectacle purchases, and Instrumentarium also provides K-Plussa customers with other special benefits, which are always at least -10% off the normal price.

"Kesko is a well-known and trusted specialist in retailing - a preferred business partner for Instrumentarium. Thanks to this cooperation, we are pleased to be able to offer K-Plussa concentration benefits to the growing clientele of Instrumentarium and to our more than 1.2 million loyalty customers. At the same time, we bring the services of the best-known and most trusted optical chain in Finland closer to the wide K-Plussa clientele," says Catarina Fagerholm, Instru optiikka Oy's Managing Director.

All purchases for both optical products and the wide range of wellbeing products made at Instrumentarium accrue K-Plussa points. K-Plussa vouchers can be used to pay for purchases in a normal way.

Further information:
Executive Vice President Tapio Näveri, K-Plus Oy, tel. +358 1053 37170
Managing Director Catarina Fagerholm, Instru optiikka Oy, tel. +358 01 70 7200

Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations inthe Nordic and Baltic countries, Russia, and Belarus.

K-Plussa offers the most diversified benefits and services to meet the needs of customers. Local K-retailers and the K-Group chains provide their customers with K-Plussa offers as well as targeted special benefits and services. In addition, customers currently get K-Plussa points from over 3,500 shopping places and over 40 cooperation partners. The K-Plussa special offer guarantee is always at least -10% off the normal price and the K-Plussa point benefit can be up to -5%. The more often the customer uses the K-Plussa card, the more diversified customer loyalty benefits he gets. In 2008, K-Plussa's customer loyalty programme gained more than 210,000 new customers. At the end of the year, there were nearly 3.6 million K-Plussa cardholders in nearly 2 million households in Finland.

Instru optiikka Oy is one of the leading optical retailer chains in Northern Europe. The company has some 900 employees and net sales of approximately €100 million. Instru optiikka is part of Pearle Europe, the leading optical retail Group in Europe with over 2,580 outlets in 24 countries. Instru optiikka Oy operates in Finland under the Instrumentarium, Nissen and Keops store brands and is the market leader both in Finland and Estonia. The company has 160 stores in Finland and 17 stores in Estonia.