K-rauta, Asko and Sotka open in the Lanterna shopping centre
K-rauta, Asko and Sotka of the K-Alliance will open new stores in the Lanterna shopping centre in Helsinki on Sunday 6 November at 12.00 hrs. Lanterna is the biggest shopping centre in Finland specialised in furnishings and decoration, home improvement and building. It is located near the city centre and has good traffic access. The shopping centre will house 15 retail outlets.
The total sales area of the shopping centre is 30,000 m2 in which the K-Alliance is the biggest tenant. The K-rauta store selling building and home improvement products and services is located on one floor and has a sales area of 9,700 m2, of which the outdoor area accounts for 2,600 m2. Asko, which specialises in furniture and interior decoration items, is located on the second floor and has a sales area of 4,000 m2. The Sotka furniture store of 3,400 m2 is on the first floor of the shopping centre. The car park has spaces for 500 cars. The K-Alliance stores have a total staff of 100.
According to retailer Jukka Aaltio, the K-rauta store in Lanterna has paid much attention to enhancing customer service. It is important that customers can find products and product information easily. Something new is assisting customers with shelf signage that consist of product pictures and texts. Increased shelf heights enable a wider choice in the same space complemented with the presentation of ideas and solutions. K-rauta's outdoor area operates on the drive-in principle, which allows one-stop purchasing, car loading and paying. The selection of the K-rauta store consists of 30,000 products.
The store traffic pattern begins from decoration-related items, such as fabrics and carpets, only recently included in the K-rauta selection. The store centre has a showroom area, where kitchens, bathrooms, saunas, hall and storage solutions, as well as fireplaces, lamps and other home furnishings are displayed. The third section is housing technology, tools and other products related to building and renovation. The fourth section consists of the seasonal yard and garden store.
Asko has taken customer needs into account and developed a store concept that highlights service, elements of interior decoration and product display. Asko offers versatile solutions for demanding customers. The selection consists of home furniture, carpets, lamps, and a range of small items and textiles.
Sotka meets customer needs with an affordable high volume selection that is fast adaptable to demand. The range includes home furniture and a limited selection of interior decoration items.
There are 41 K-rauta stores in Finland and 13 in Sweden. Rautakesko also operates in Norway, Estonia, Latvia, Lithuania, and Russia. Next spring Rautakesko will open new K-rauta outlets in Porvoo and Hämeenlinna, and a new Rautia in Nummela.
The Indoor Group with its chain concepts is the leading retailer of home furniture and decoration products in Finland and the neighbouring areas. The Asko chain consists of 31 department stores and outlets in Finland, and department stores in Stockholm and Riga. The Sotka chain consists of 53 furniture stores in Finland, and the stores in Tallinn, Tartu, Pärnu and Riga, one in each.
Further information:
K-rauta, Retailer Jukka Aaltio, +358 50 917 8399
Asko, Store Manager Kimmo Mäkipää, +358 50 550 0556
Sotka, Store Manager Harri Lehti, +358 40 569 2666
