K Group is increasing its purchases of Finnish wind power. K Group has signed an agreement to purchase annually some 50 GWh of electricity generated in a wind farm to be built in Northern Ostrobothnia, starting in 2023.
The crisis brought on by the coronavirus epidemic has caused demand to drop dramatically for many Finnish companies. Lower sales and cash flow have meant that companies have had to lay-off their employees temporarily or permanently. State support measures cannot compensate for the lack of cash flow. It’s in Finland’s best interests that consumption does not come to a complete halt. The Association for Finnish Work and K Group’s grocery stores and K-Rauta and their partners want to address this challenge.
“Now more than ever, people in Finland should focus on buying Finnish products, to ensure work for one another and keep the economy going. Circumstances vary for different people, but everyone can be part of a chain of good and do their part in a big or small way for Finnish work,” says Tero Lausala, CEO of the Association for Finnish Work.
Consumers can help save jobs through everyday choices
The distress of smaller companies is widely recognised, but many medium-sized and large food and home and speciality goods companies are also facing a difficult situation, and their indirect impact on the Finnish economy via subcontracting and taxes is considerable.
“This is a serious situation, and all members of Finnish society must now pull together in an exceptional way. We can all be part of a chain of good, and make choices that support Finnish work. When you buy food or building and home and yard supplies produced in Finland, you support Finnish work and production,” says Ari Akseli, President of K Group’s grocery trade division.
The campaign slogan “Be part of a chain of good” acts as a reminder that all links in the chain – manufacturers, agriculture, suppliers, stores, consumers and buyers – play an important role in solving this crisis.
“This collaboration is underpinned by a sense of community and a desire to help, which have arisen during the coronavirus crisis. By buying Finnish products, you care for the people who work to make them. We all need to act for this common cause. I am happy that we have K-food stores and K-Rauta as our main campaign partners,” says Lausala.
Ole osa hyvän ketjua (“Be part of a chain of good”) is a nationwide campaign by the Association for Finnish Work, K Group, Ruokatieto yhdistys ry, the Finnish Horticultural Products Society and various Finnish companies, promoting Finnish work by encouraging Finns to buy Finnish food, home and speciality goods, and building and renovation supplies.