Towards circular economy

K-Citymarkets are working systematically to minimise home and speciality goods waste. Methods to achieve this include prevention of waste, discount pricing, donations and dedicated outlet areas in some K-Citymarkets. One of the largest outlet areas i...

Kesko is improving the sustainability and recyclability of the materials used in the packaging of its own brands. Own brand products – such as Pirkka, Pirkka Parhaat and K-Menu, as well as Kespro’s Menu and the building and home improvement stores’ C...

Finland is lagging behind in its achievement of the EU’s targets to reduce the use of plastic carrier bags and for recycling plastic. New measures are needed and both businesses and customers must be involved. Customers are being encouraged to reduce...

During the spring of 2025, Kesko and Koskisen Corporation have successfully pilot tested the recycling of wooden packaging for a raw material for chipboard. So far, Finland has not had an industrial-scale recycling solution for wood waste. Instead, m...

VTT and the University of Vaasa, in collaboration with 21 other organisations, have launched a major research project with the aim of making Finland a pioneer in the reuse of packaging. In addition to creating a system to enable the reuse of packagin...

K Group is one of the biggest sellers of flowers in Finland, and as many as 600,000 buckets that are used for cut-flowers accumulate in stores every year. In a collaboration recently launched between K Group, Lassila & Tikanoja and Sinituote, the dis...

According to K Group’s survey, most customers bring their own bag to the grocery store, but plastic bags are bought during unplanned visits. Finland seeks to reduce the consumption of plastic bags through the plastic bag agreement to which K Group is...

The separate collection of plastic packaging from businesses under the new Waste Act is the biggest single change in the way K-stores sort waste since the collection of cardboard waste was started in the 1990s. During January–August, the amount of pl...