The third K-ruoka store in Russia opened in St. Petersburg
KESKO FOOD LTD PRESS RELEASE 20.09.2013 AT 15.00 1(1)
Kesko Food today opened its third food store in the St. Petersburg area. In addition to the three existing stores, Kesko Food aims to open one more new large food store in the St. Petersburg area by the end of 2013 and then continue expansion in the St. Petersburg area and subsequently also in the Moscow area. The objective is to achieve net sales of 500 million and a positive result by 2017. Kesko has also 14 K-rauta stores and 20 Intersport stores in Russia.
According to Kari Heiskanen, Kesko Food's Country Director for Russia, both of the two already operating K-ruoka stores in St. Petersburg have received an excellent welcome.
- Customers have shown their appreciation for the concept which emphasizes freshness, good quality and Finnish products. The sales of both food stores have clearly exceeded their targets.
The third store now opened is located at Piskarevskiy Prospekt 59 A, at the crossing of the main roads in the St. Petersburg district of Krasnogvardeiskiy with a population of over 300,000. The store has a sales area of around 5,000 m2 and it operates on premises owned by Kesko. The site provides over 800 car parking spaces.
- Also this store has an emphasis on high-quality fruits and vegetables, bread and service counters for meat, fish and ready meals, as well as a scratch bakery, says Oleg Buyalski, General Director of Kesko Food Rus.
The store's web pages are available at www.k-ruoka.ru.
Further information is available from Country Director Kari Heiskanen, tel. +7 921 988 6047
Kesko (www.kesko.fi) is a highly valued listed trading sector company. It manages retail store chains that are valued by customers and efficiently produces services for retail store chains' purchasing, logistics, network development and data management. Kesko's operations include the food, home and speciality goods, building and home improvement, and car and machine trades. Its division parent companies and chains act in close cooperation with retailer entrepreneurs and other partners. Kesko has about 2,000 stores engaged in chain operations in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia and Belarus. Kesko and K-retailers form the K-Group, whose retail sales totalled around 12 billion (VAT 0%) in 2012. The K-Group employs around 45,000 people.
Besides Finland, Kesko also seeks growth in the Russian market, in particular, which is growing faster than the Nordic and Baltic markets. In addition to three K-ruoka stores, Kesko has 14 K-rauta stores and 20 Intersport stores in Russia. Konekesko markets construction, materials handling and environmental machinery in St. Petersburg through its own dealer network.
