Musta Pörssi will become more multichanneled

MUSTA PÖRSSI OY PRESS RELEASE 19.06.2012 AT 14.00 1(1)

The Konebox online store and stores will be integrated in the Musta Pörssi chain and the store network will be renewed. The chain will implement a multichanneled operations model where customers are served in Musta Pörssi stores located in shopping centres and in the mustapörssi.fi online store. Retailer-run Musta Pörssi stores will continue operations according to a model to be decided separately. Musta Pörssi Oy is a subsidiary of Kesko Corporation and belongs to the home and speciality goods division.

In the future, the Musta Pörssi chain will offer topical novelties and a wide selection in a multichannel model. Inspiring shopping experiences and frequently renewed selections are emphasized in the stores and online store. In stores, special attention is paid to total service.

Musta Pörssi was established in 1979, and it is one of the best-known home technology stores in Finland. At the moment, the Musta Pörssi chain consists of 29 stores and the Konebox chain of four stores and the Konebox.fi online store.

Further information
Minna Kurunsaari, Senior Vice President, home and speciality goods trade, tel. +358 10 53 22261
Leena Havikari, President, Musta Pörssi Ltd., tel. +358 10 53 39245

Kesko (www.kesko.fi) is one of the Global 100 Most Sustainable Corporations in the World. We are a retail specialist who has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus. Our stores offer quality to the daily lives of consumers.