Contactless K-Plussa cash card helps transactions at checkout
K-PLUS OY PRESS RELEASE 06.02.2012 AT 09.00 1(1)
K-Plussa launches a contactless K-Plussa cash card. The new K-Plussa cash card, which can be used in K-Group stores, is the biggest application based on contactless technology in the Finnish retail trade. The new contactless K-Plussa cash card helps customer transactions at checkout.
"K-Plussa provides a faster and easier shopping experience for customers at checkout. K-Plussa also monitors actively the development of contactless payments and mobile solutions together with its partners", says Niina Ryynänen, Managing Director of K-Plus Oy.
The uniform payment terminals of the K-Group stores enable the introduction of a contactless K-Plussa cash card in all of the K-stores at the same time.
The contactless card makes transactions easier for customers at the checkout. The customer only needs to hold the card near the reader, which then reads the customer identifier on the card in order to register K-Plussa points and grant other K-Plussa benefits. Customers no longer need to insert their cards into the reader. A contactless K-Plussa cash card can be registered in the reader as soon as the cashier has read the first product at the checkout.
Contactless K-Plussa cash cards are issued to new K-Plussa customers and those replacing their existing cash cards starting from the beginning of February.
Photos can be downloaded at http://aineistopankki.kesko.fi.
Further information:
Managing Director Niina Ryynänen, K-Plus Oy, tel. +358 10 53 37100
K-Plussa is the most extensive and diverse customer loyalty programme in Finland, which offers benefits to its customers from over 3,000 shopping places and over 40 business partners. There are over 3.7 million K-Plussa cardholders in nearly 2.2 million households in Finland. Further information is available at www.plussa.com.
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus.
