Recycling old jackets - Intersport's, the Finnish Red Cross' and Halti's campaign to aid areas of crisis
Release 10.9.2009 10:00
Recycling old jackets - Intersport's, the Finnish Red Cross' and Halti's campaign to aid areas of crisis
Intersport organises, jointly with the Finnish Red Cross and Halti, a jacket recycling campaign dubbed 'Let's Keep Good Things Going' between 11 September and 4 October. People can bring their old outdoor jackets to any Intersport store in Finland. The Finnish Red Cross will deliver the jackets to areas of crisis.
The campaign aims to collect 5,000 jackets and recycle them to countries in need. The Finnish Red Cross packs the jackets at their warehouse in Tampere and sends them to areas of crisis that most need help.
You can bring an old outdoor jacket to any Intersport store in Finland. If you put your contact details in the jacket pocket, the Finnish Red Cross will let you know where the jacket was delivered.
Anyone who brings in a jacket gets an 80-euro discount on a Halti outdoor jacket made of recycled materials, if he or she wants to buy one. The Halti DrymaxX Recycled shell jackets are made of used PET bottles, used clothes and industrial fibre waste.
- This campaign is a good way of implementing our responsibility programme in practice. It's also the first of its kind in our product line, says Intersport Finland Ltd's President Juha Nurminen.
Further information is available from Intersport Finland Ltd's President Juha Nurminen, tel. +358 50 525 3847, www.intersport.fi, and Halti Ltd's Assistant Managing Director Martti Uusitalo, tel. +358 40 510 1380, www.halti.com.
Intersport stores (www.intersport.fi) offer consumers the best service in the area and number one brands in the sports trade. Intersport stores provide the right kind of equipment and outfits for athletes and amateurs alike.
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations inthe Nordic and Baltic countries, Russia, and Belarus. Intersport Finland is part of the Kesko Group.
