Plussa points at Asko

The Plussa network is expanding today as the interior decoration department stores and outlets of the Asko chain in Finland join Plussa, the K-Alliance's customer loyalty programme. Plussa points will accumulate for purchases made at the Asko department stores and outlets as well as for home delivery and assembly services paid in connection with product purchases.

The K-Alliance's customer loyalty programme Plussa was further expanded when the home furniture and interior decoration products chain Asko joined the Plussa network. Asko became part of the K-Alliance when Kesko Corporation's subsidiary Keswell Ltd acquired the shares of Indoor Group Ltd.

Plussa points will accrue for purchases made at Asko stores in Finland on the principle 1 euro = 1 Plussa point. Plussa card application forms will be available in Finnish and Swedish at all Asko stores from the beginning of February. After filling in an application, the customer will receive a temporary card right away and can start collecting Plussa points immediately.

In the future both Plussa vouchers and the Plussa credit card managed by Nordea Rahoitus will be accepted as means of payment at all Asko stores in addition to all other means of payment already in use. The Asko account card will remain valid as before.

Asko is the best-known brand in the Finnish home furnishing and interior decoration sector. Asko has 29 department stores and outlets in Finland. For home decorators, Asko offers a high-quality, up-to-date and competitive range, combined with the ease of shopping, the best service in the sector and accuracy of deliveries.

Further information:
K-Plus Oy: Managing Director Niila Rajala, tel. +358 1053 37100 or +358 50 555 5561
K-Plus Oy: Marketing Director Juha Andelin, tel. +358 1053 37180 or +358 40 565 0576
Indoor Group Ltd: CEO Lasse Lehtinen, tel. +358 3554 3512 or +358 40 867 2282
Indoor Group Ltd: Director Seppo Laine, tel. +358 3 554 2230 or +358 400 496 342

More Plussa benefits in 2005!
Now you can choose to donate your Plussa points to charity. From the start of 2005, charity recipients are the Young Finland Association, the Finnish War Veterans' Association, the Cancer Society of Finland, the UNICEF and the WWF.