Kesko Food and Veikkaus to test lottery games at K-food store checkouts

Kesko Food Ltd and Veikkaus Oy will be the first to test selling lottery games at retail store checkouts in Finland. At the pilot stage, a test group will participate in simple prepick games like Lotto, Jokeri, Viking Lotto and Keno introduced in K-citymarket Malmi in Helsinki. Customers will be able to play lottery games at the store checkouts starting from the beginning of September.

Lottery games will be introduced in the retail store selection and paid at the checkout like any other items. At the checkout, the cashier scans the bar code of the play slip and the POS terminal prints out the receipt and the lottery ticket. Prizes will continue to be claimed, for example, at the store info desk equipped with a Veikkaus online terminal.

”Kesko Food is continuously seeking new solutions in order to provide customers with as flexible services as possible. In this new pilot system customers can participate in lotteries conveniently at the same time when they pay their groceries. Thereby store info desks can also concentrate on answering customer inquiries and other customer service," says Kesko Food's Executive Vice President Harri Sivula.

”Veikkaus has been mapping out new distribution channels for games for a long time. The company wants to bring increasingly better services to its customers in the future. This new distribution solution is aimed to establish a system which offers all retail store customers a convenient playing opportunity. The current concept enables us to serve a small proportion of customers only, ” says Partner Manager Timo Hoivala.

K-citymarket Malmi is currently acting as a pilot store for the trial of new paper-like electronic price displays which have been tested successfully since March. The electronic price display enables product price updating directly from the POS system.

Further information:

Executive Vice President Harri Sivula, Kesko Food Ltd, tel. +358 1053 22213

harri.sivula@kesko.fi

Partner Manager Timo Hoivala, Veikkaus Oy, tel. +358 44 084 8711, timo.hoivala@veikkaus.fi