10 news and releases

April 2022

K Group is committed to halving its food waste – and bringing to stores the first convenience food made from ingredients that would otherwise be lost or wasted

K Group’s goal is to halve its food waste by 2030. Achieving this ambitious goal requires continuous development, which includes ideas stemming from the circular economy concept, such as products made from otherwise wasted food. The Hyvis product line, which currently makes use of otherwise wasted food, is complemented with a new convenience food: the Hyvis tomato and cheese soup, which is made with tomatoes discarded at K Group’s central warehouse and Juustoportti’s surplus cheese.

Responsibility, Customer, Company, Media

22.04.2022 08:27

March 2022

A separate shelf for discounted food found in more and more K-food stores – The Sales of red-flagged expiring products grew by 12% last year

K Group reached its target of decreasing food waste by 13% from the 2016 level by 2021. In addition to systematic selection management, K-stores’ innovative solutions, such as loss-preventing discount shelves and the increasing amount of products that make use of food that would otherwise be wasted, as well as the popularity of red-flagged discounted products, played important roles in reaching the target.

Responsibility, Customer, Company, Media

29.03.2022 09:37

Kesko accelerates the circular economy of construction plastics by being the first in its field of business to join the Green Deal of Construction Plastics

Kesko’s Building and Technical Trade division is the first operator in the trade sector to join the voluntary Green Deal of Construction Plastics. The division includes the technical wholesale company Onninen and the K-Rauta chain, which serves both consumers and business customers. The Green Deal strives to accelerate the circular economy of construction plastics by decreasing the use of plastic and by promoting the recycling of plastic in the construction industry.

Responsibility, Customer, Company, Media

28.03.2022 00:00

February 2022

Sustainable Product label for responsibility makes choosing easier for Kespro's customers

Kespro makes it easier for its customers to make responsible choices by marking the background information of its products with the Sustainable Product label if the product has been manufactured responsibly. The new label was introduced in December 2021, and its use will gradually expand.

Responsibility, Customer, Media

02.02.2022 16:29

December 2021

K Group’s Trend Review

The Covid-19 pandemic has put health in focus and made us reflect on our lifestyles. As a result, people now intend to eat a more varied diet in 2022. As many as 54% of trendsetter consumers believe they will follow a varied diet in their everyday lives in the coming year. K Group once again listed the most interesting consumer behaviour trends and popular products.

Responsibility, Customer, Media

30.12.2021 08:11

November 2021

Finns interested in the origin of clothes - K Group tracks the different stages of the supply chain of its most popular cotton T-shirt

Can affordable be sustainable? Where was my clothing sewn and how does its production affect the environment? In answer to questions presented by customers and NGOs, K Group tracks the different stages of T-shirt production in more detail than before. The journey of organic cotton mywear T-shirts is monitored on the Tracing Our Products website.

Responsibility, Customer, Company, Media

05.11.2021 09:00

September 2021

Hyvis glögi - Finland's first festive glögg drink made with waste apples from K Group's central warehouse

Products made from edible food waste are here to stay. This Christmas we will be able to enjoy the popular festive glögg drink sustainably. Hyvis glögi is made from cold-pressed waste apples from the K Group’s central warehouse. Products made from edible food waste are one aspect of the K Group’s active efforts to reduce food waste.

Responsibility, Customer, Company, Media

10.09.2021 10:28

August 2021

Sustainable choices made easier: products made with Baltic herring added to the Pirkka and Pirkka Parhaat ranges

It is now even easier to make sustainable choices when buying fish. Three MSC-certified products made with Baltic herring caught in the Baltic Sea have been added to the Pirkka and Pirkka Parhaat fish selection. The Baltic herring products will arrive in K-stores in September.

Responsibility, Customer, Media

26.08.2021 10:46

All K-Market stores official anti-bullying zones - K-retailers join forces to prevent children from being bullied

The retailer of K-Market Tervapata declared his store an anti-bullying zone, and soon other stores in the K-Market chain followed suit. Now – in collaboration with the Mannerheim League of Child Welfare – all of the nearly 800 K-Market stores around Finland offer refuge to kids who find themselves the subject of bullying.

Responsibility, Customer, Company, Media

09.08.2021 08:38

July 2021

K-food stores to install electronic shelf labels – the discarded datastrips could add up to 500 km of plastic to be recycled

Electronic shelf labels will be introduced in all K-Citymarkets and K-Supermarkets this year. The electronic shelf labels will improve efficiency, minimise price errors and save paper. The datastrips that will no longer be needed will be recycled and turned into new plastic products.

Responsibility, Customer, Company, Media

05.07.2021 12:51

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