In 2019, the plastic wrapping around bunches of Pirkka tulips was replaced with paper wrapping. Now their plastic transportation buckets have been replaced with recyclable cardboard boxes in cooperation with Stora Enso. This will reduce the use of plastic by 27 tonnes each year, corresponding to around 1.3 million plastic bags.
“We are continuously looking for new ways to reduce the unnecessary use of plastic, as well as seeking new solutions in close cooperation with our partners in an agile manner. The transportation box for Pirkka tulips, created with Stora Enso, is one example of the results of this work,” says Timo Jäske, Vice President of Sustainability for K Group’s grocery trade division.
“Sustainability plays a major role in today’s business operations, and its significance keeps increasing. Our goal is to develop products and services for our customers that promote sustainability in practice. This is best achieved in close cooperation with the various parties in the supply chain,” says Timo Anonen, Product Manager at Stora Enso.
The materials used in the transportation packaging of Pirkka tulips are of Finnish origin, and the packaging is manufactured in Finland. The transportation packaging is produced in accordance with the requirements of the FSC® and PEFC™ origin certification systems, which guarantee that the product is made from responsibly grown wood and sustainably produced paper. The transportation packaging has been made liquid-proof by adding a PET coating to its surface. The cardboard packaging is sorted at stores for recycling.
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