K Group a main sponsor for the Pink Ribbon campaign for Finnish cancer research for the sixth year

K Group stores are once again actively taking part in the Finnish Cancer Foundation’s annual Pink Ribbon (Roosa nauha) campaign, which raises funds for Finnish cancer research. The campaign launches on 22 September 2020. This is the sixth year K Group acts as one of the campaign’s main sponsors. All in all, K Group has been collaborating on the campaign with the Finnish Cancer Foundation for 12 years.

The pink ribbons and other campaign products are sold in all K Group grocery stores. In 2019, K-food stores managed to collect a record 770,000 euros for the Finnish Cancer Foundation’s campaign. This year, the aim has been set even higher.

The Pink Ribbon campaign is one of the biggest charity collections in Finland. Proceeds are directed primarily towards breast cancer research, but are also used for other forms of cancer research. The funds also enable free advice services to those affected by cancer by local cancer organisations across the country.

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