Coffee and tea policy

All K Group’s Pirkka, K-Menu and Menu range coffee and tea are more sustainable.

Coffee and tea cultivation provides livelihood for millions of small producers. Coffee and tea have a significant impact on the economy and employment of the countries in which they are produced.

Coffee and tea are among the ingredients whose production involves various sustainability risks, including water pollution, loss of biodiversity, soil erosion, use of agricultural chemicals, deforestation, and human rights violations.

All Pirkka, K-Menu and Kespro Menu-branded tea and coffee are more sustainable, which means that the sustainability of their primary production has been certified.

Certifications approved

K Group approves the following social responsibility certifications for coffee and tea:
• Fairtrade certificate
• Rainforest Alliance/UTZ certificate

The coffee and tea policy was published on 13 June 2022.

Coffee and tea policy progress

Share of certified products (%) 2021 2020 2019
Pirkka and K-Menu coffee 100 100 100
Pirkka and K-Menu tea 83 64 48
Menu coffee 100 100 100
Menu tea 100 100 100


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