Updating the nutritional content of the Pirkka products
As part of the health and nutrition programme, K Group has begun the process of reformulating the nutritional content of about 150 Pirkka and Pirkka Parhaat products. The products will be updated by reducing the amount of salt, sugar and saturated fat.
Updating the nutritional content of basic daily products is especially important. This way, customers’ intake of salt, sugar and saturated fat is reduced almost without even noticing it. K food store customers can compare their purchases to the national nutrition recommendation levels of salt and sugar in the K-Ruoka application, if they want.
There is one thing that is not compromised when updating the products: the taste must always be excellent.
Numeric targets
The target of reformulating is to reduce the amount of sugar by 200 000 kilograms, salt by 50 000 kilograms and saturated fat by 50 000 kilograms in Pirkka and Pirkka Parhaat products sold yearly.
Progress made on reaching the goals
| Target | 2025 | 2024 |
| Decrease the amount of salt in own brand products | 18,940 kg | 15,353 kg |
| Decrease the amount of sugar in own brand products | 233,643 kg | 97,171 kg |
| Decrease the amount of saturated fat in own brand products | 38,393 kg | 32,347 kg |
During 2025, the nutritional content of a total of 36 (42) products was reformulated, which resulted in a total reduction of 3,499 kg (7,535 kg) in salt, 135,636 kg (19,833 kg) in sugar and 5,968 kg (4,174 kg) in saturated fat. By the end of 2025, the nutritional content of a total of 125 (89) private label products had been reformulated.
