Attitude, culture and principles

We share an interest in the trading sector, an entrepreneurial mentality, a positive attitude for getting things done, and good team spirit. You have the opportunity to impact how things are done. Everyone has their responsibilities, but we also always offer a helping hand. Common principles ensure that work gets done.

Our principles

Customer always first

  • We are here for our customers
  • We are part of our customers’ daily lives
  • We listen to our customers and respond to their needs
  • We put our hearts into customer service

Sales and growth in mind

  • We have a hunger for sales and growth
  • We set our bar high
  • We always want to learn and do better
  • We have the courage to try out new things and we are not scared of failure

Positive get things done attitude

  • An entrepreneurial and commercial mindset is part of our DNA
  • We roll up our sleeves and get to work
  • We are empowered to act, we take responsibility and go all in
  • We create a positive atmosphere

Stronger together

  • We believe in team spirit and help each other
  • We collaborate and participate without fear
  • We trust everyone to do their best
  • We celebrate our successes together

Fair play

  • We are open and honest
  • We treat each other fairly and foster a safe workplace culture
  • We give each other encouraging and constructive feedback
  • We are guided by sustainability in everything we do

K Code of Conduct

The purpose of the K Code of Conduct is to support and guide the choices and decisions made within K Group. With the code, we ensure that all employees within K Group, K-retailers, and K Group’s business partners have a common understanding of the guiding rules and principles we follow.

The K Code of Conduct, common to the whole K Group, serves as a guide for sustainable business practices and as a reference for the corporate culture of doing the right thing for Kesko, K-retailers, and their personnel.

The LET'S K! attitude unites everyone at K

The LET’S K! attitude is the way we work at K every single day. LET’S K! drives our everyday work, and at its core are:

  • Always with the customer in mind
  • Community spirit
  • Positivity
  • Entrepreneurship
  • A hands-on approach
  • The drive to move forward
  • Courage
  • Agility
  • Solution-oriented thinking
  • Perseverance
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