Cosmetic products often use small microbeads that are able to pass through wastewater treatment facilities to water bodies. Microplastics are an environmental risk in waterways due to their longevity. In 2017, K Group fulfilled its commitment and eliminated microbeads from the Pirkka cosmetic products. This action was one of the actions taken by the K Group to reduce plastic waste.
“The serious harmful impacts of microplastics on the environment have been recently acknowledged. There is no current EU or domestic legislation on microplastics, but we at K Group wanted to take initiative on the matter on our own. According to the Finnish Environment Institute, approximately ten per cent of the plastics floating in the world's oceans are microplastics, so all actions taken to reduce the amount of microplastics are important,” says K Group Product Quality Manager Timo Kivi.
In 2017, K Group fulfilled its commitment and eliminated microbeads from all of the cosmetic products in its own brands. Microbeads will also be removed in 2018 from all of the detergents in K Group’s own brands.
Microbeads have been used, for example, as abrasive and cleansing ingredients in cosmetics and detergents. Small, plastic particles less than 5 mm in size, however, are able to easily pass through wastewater treatment facilities into waterways where they are an environmental risk due to their longevity. When the plastic ends up in the water, it also causes serious harm to animals and can easily enter the human food chain.
“Microplastic-free products must also conform to our strict quality requirements. Microbeads may greatly affect the appearance and features of the product, so eliminating them meant re-evaluating the entire composition of the product. For example, eliminating microplastics from detergents affects the colour and transparency of the products,” says Timo Kivi.
K Group is actively developing new types of operational models in order to reduce plastic waste.
Plastics cause problems when they end up in water bodies and elsewhere in the environment. Together with manufacturing and its business partners, K Group is actively developing completely new types of operational models to reduce plastic waste. Tangible goals and actions have been listed in K Group’s plastics policy. K Group's goal is that by 2025, 100% of plastic waste is recovered across all divisions.
“It is our responsibility to ensure that the customer can shop with confidence in K-stores. As the world's most sustainable trading sector company, K Group wants to actively promote the circular economy and develop completely new types of operational models that prevent plastics from ending up in water bodies and elsewhere in the environment,” says Matti Kalervo, K Group Vice President of Corporate Responsibility.
K Group's actions to reduce plastic waste:
All of the Pirkka cosmetic products are free of microplastics since 1 January 2018. Microbeads were eliminated from the following Pirkka products in 2017:
K Group’s stores may still have small quantities of products available for sale for a limited time that were ordered prior to the microplastics being removed. Stores also still have a few cosmetic products available for sale that have particles with product names referring to plastics. As a part of the evaluation, it was ensured that the particles in these products are not microplastics.
> Learn more about K Group’s plastics policy: kesko.fi/plasticspolicy