K-rauta's new Design Center provides total living solutions
The K-rauta chain is piloting the new Design Center model in K-rauta Vantaanportti. The Design Center area in the middle of the store offers customers a good quality total service and facilitates the planning and shopping of builders, renovators and interior decorators from designing to installation.
"Design Center was naturally planned with the customer in mind. We wanted to make the store environment more comfortable and to increase the ease of planning and shopping. Design Center is part of a total experience, and it also strongly reflects the change in shopping behaviour. Customers prefer one-stop shopping," says Jaakko-Pekka Vehmas, Rautakesko's Concept Director.
"The new Design Center enables us to serve customers even better than before. From us today's time-pressed and exacting customers can conveniently get the quality products, total solutions and installations for home building and renovation they want," says retailer Mikael Åstrand of K-rauta Vantaanportti.
The Design Center model relies on the 'K-rauta makes it happen with you' concept. Design Center services are provided by competent building and home improvement professionals, whose expertise ranges from interior design to horticulture. The service model offers customers everything from ideas to installations to support decision-making. Customers can get kitchen, bathroom, sauna and storage system solutions and related planning on the same premises.
Photos can be downloaded from http://aineistopankki.kesko.fi/kesko_en.
Further information:
Concept Director Jaakko-Pekka Vehmas, Rautakesko Ltd, tel. +358 500 435 959
Concept Manager Jouni Jaakkola, Rautakesko Ltd, tel. +358 50 364 5866
Retailer Mikael Åstrand, K-rauta Vantaanportti, tel. +358 9 825 550
K-rauta stores (www.k-rauta.com) meet the customer demand for safe ideas and solutions for building and living. K-rauta stores operate in the Nordic and Baltic countries, and Russia.
Rautakesko (www.rautakesko.com) is engaged in the building, home improvement and agricultural trade through the K-rauta, Rautia, Byggmakker, Senukai and K-maatalous retail chains. Rautakesko manages its chains, combines their purchasing power, arranges efficient logistics, acquires store sites and guarantees strong marketing and development support to the stores. Rautakesko operates in the Nordic and Baltic countries, Russia, and Belarus.
