Kesko makes a major donation for promoting school break activity
At the beginning of the year Kesko, in cooperation with the Young Finland Association, launched a campaign for promoting children’s exercise and healthy eating habits. During 2007 Kesko will donate 0.25 cents for each time a customer uses his or her K-Plussa card in a K-Group store. The total amount is expected to reach €500,000. As part of this campaign, Kesko today donated exercise equipment in a total value of €250,000 to primary schools for promoting children’s physical activity during breaks.
Kesko and consultants from the Young Finland Association will compile a package of exercise equipment to meet the needs of schools. The packages will be distributed in a lottery for all primary school classes that participate in the Young Finland Association’s exercise campaign in May. There will be over 2,000 exercise equipment packages to be presented to the winning classes at their Christmas parties.
”Children’s healthy eating habits and sufficient amount of physical activity are important issues, which Kesko and the K-stores want to promote through concrete, practical actions. We think that by donating exercise equipment for schools is a good way to increase children’s exercise during the school day,” says Matti Halmesmäki, Kesko’s President and CEO.
In addition to donating exercise equipment, Kesko and the K-stores arrange various events in different parts of Finland. These include lectures on children’s and young people’s healthy eating habits by dietician Hanna Partanen.
Kesko has supported children’s and young people’s physical activities since 1998 as one of the main sponsors of the Young Finland Association. The partnership helps activate hundreds of thousands of children annually.
Further information:
Paavo Moilanen, Senior Vice President, Corporate Communications, Kesko Corporation, tel. +358 1053 22764.
Kesko (www.kesko.fi) is a retail specialist whose stores raise the quality of consumers’ everyday lives by offering highly-appreciated products and services at competitive prices. Kesko operates in the Nordic and Baltic countries and Russia.
