Total number of Plussa cards exceeds three million

The number of K-Alliance’s Plussa cards has now exceeded three million in Finland. The exact figure at the end of April was 3,003,236. After the revision implemented at the turn of the year, the K-Alliance’s customer loyalty programme Plussa has strengthened its position as the widest and most versatile customer loyalty programme in Finland.

In co-operation with its partners, Plussa provides versatile services to the loyal customers of the K-Alliance. Plussa was launched towards the end of 1997, and today Plussa is the widest and most versatile customer loyalty programme in Finland. The system includes about 3,000 outlets and 80 co-operation partners of Kesko. There are Plussa card holders in some 1.6 million households (the total number of households in Finland is 2.4 million).

The Plussa programme was revised at the turn of the year. As a result, point calculation was simplified and the number of partners increased. The use of vouchers also became more versatile. During the first part of this year, Finnkino, Holiday Club, Europcar and KohdematkatKaleva have joined the partner network. In addition, Plussa co-operation with Neste has expanded to include nearly all products and services provided by the Neste stations. Plussa is managed and developed by a Kesko Corporation subsidiary, K-Plus Oy.

Further information:
Managing Director Niila Rajala/K-Plus Oy, tel. +358 1053 37100, or +358 50 555 5561
Brand Manager Juha Andelin/K-Plus Oy, tel. +358 1053 37180, or +358 40 565 0575

Plussa was reformed!
The year 2004 charity targets arechildren’s and young people’s physical exercise through the Young Finland Association and the global campaign promoting girls’ education through UNICEF Finland. Plussa is also one of the main sponsors of the Linnanmäki amusement park.