THE PRODUCTS

Where do mywear t-shirts, Pirkka and K-Menu tuna products, Pirkka Fairtrade roses, and PROF Timber sold in our stores come from? We want to increase the transparency of our purchasing chains by providing information on the origin of our products and their journey to our stores. Choose a product to find out more.

WE PROMOTE SUSTAINABLE FISHING

WE MONITOR PRODUCT QUALITY

WE MONITOR SOCIAL RESPONSIBILITY OF PRODUCTION WITH AUDITS

We use third-party amfori BSCI auditing to assure social responsibility in the factories of our tuna suppliers. The amfori BSCI auditing monitors working conditions in factories and farms, including workplace safety, salaries, working hours and compliance with the ban on child and forced labour, among other aspects.

OUR PRODUCTS ARE RESEARCHED AND SAFE

K Group’s Quality and Product Development Unit's laboratory monitors the safety and quality of own brand products and own imports in the grocery trade. We require that all manufacturers have valid GFSI-recognised certifications that assure product safety.

In 2020,

6 440

product samples studied
Of the samples, nearly

4 000

related to our own brand product development
Social responsibility audits

613

in high-risk countries
GFSI

517

product safety audits

Safe preserve cans

We ensure the safety of our own brand food products. Pirkka and K-Menu cans do not contain detrimental elements such as Bisphenol.

We reduce plastic in packaging

In line with our plastics policy, we are reducing the use of plastics and promoting plastics recycling. By the end of 2025, all packaging for our own brand products will be recyclable, reusable or biodegradable.

EN-BONIITTI ON HYVÄ VALINTA OSTOSKORIIN

OUR CANNED TUNA PRODUCTS ARE EITHER SKIPJACK OR YELLOWFIN TUNA

Our Pirkka and K-Menu branded canned tuna products are skipjack tuna. Our Pirkka Parhaat premium range has two canned yellowfin tuna products. All Pirkka and K-Menu tuna has been sustainably fished. 

EN-Boniittitonnikala

(Skipjack, Katsuwonus pelamis)

Tonnikalasaaliista yli puolet on boniittia. Boniittikannat ovat pääosin hyvässä kunnossa ja laji on elinvoimainen. Boniitti on pienikokoinen, runsaslukuinen laji ja yleisin tonnikalasäilykkeiden raaka-aine. Boniitti elää pääasiassa Atlantin, Intian valtameren ja Tyynen valtameren trooppisissa osissa.

WHERE DOES OUR TUNA COME FROM?

All tuna for our canned own brand Pirkka and K-Menu products comes from either Mauritius or Thailand. Our suppliers process the canned tuna in factories in their countries. The tuna cans are driven in a truck to the harbour. They then travel in a container ship to Rotterdam in the Netherlands, on a smaller ship to Vuosaari, Helsinki in Finland, and finally on a truck to K Group’s central warehouse in Vantaa.

FAO areas

The Food and Agriculture Organization (FAO) of the United Nations has established 27 fishing areas based on statistical data-gathering, the management of fisheries, and jurisdictional purposes. The boundaries of the areas were determined on various considerations, consulting international fishery agencies. This map shows the FAO fishing areas where Pirkka and K-Menu tuna come from. 

EN - KESTÄVÄT PYYNTIMENETELMÄT

EN - Ostamasi tonnikala on pyydetty vastuullisesti. Kalakantojen kestävyyteen vaikuttaa kalalajikkeen ja kalastusalueen lisäksi käytetty pyyntimenetelmä. K-ryhmä noudattaa WWF:n kalaoppaan suosituksia ja hyväksyy valikoimiinsa ainoastaan sellaisia kalalajikkeita, joiden pyyntimenetelmät ja kalastusalueet eivät vahingoita kalakantoja. Pirkka- ja K-Menu-säilyketonnikalojen kalastuksessa käytetyt pyyntimenetelmät ovat vapaväline (pole & line) sekä kurenuotta (purse & seine).

EN-Kurenuotta

EN-Kurenuotta (Purse seine) on tehokas avovesikalastustapa. Kurenuotat eivät vahingoita merenpohjaa, ja kurenuotalla saadaan vain vähän sivusaalista. Kalaparven paikantamisen jälkeen kalastajat asettavat verkon ympyräksi parven ympärille. Verkon pohja vedetään kiinni pussimaisesti ja kalat tuodaan alukselle verkossa. Kurenuotilla vastuullisesti kalastettaessa tulee varmistaa, että mereen jää tarpeeksi lisääntymiskykyistä kalaa ja ettei kalakantojen säilyminen ole uhattuna.


Rules promoting legal fishing

Together with our suppliers, we promote sustainable fishing and preserving ocean ecosystems. Our suppliers have established, reliable partners who catch the tuna.

We comply with the EU rules to combat illegal, unreported and unregulated (IUU) fishing. The rules ensure that illegally caught fish is not sold on the European market.  

Read more about IUU rules

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MORE INFORMATION

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