TRACE YOUR PRODUCTS
K Group is constantly striving to improve the transparency of its purchasing chains. On this website, our customers can find out more about where the products they purchase from K Group stores come from.
Where do mywear t-shirts, Pirkka and K-Menu tuna products, Pirkka Fairtrade roses, and PROF Timber sold in our stores come from? We want to increase the transparency of our purchasing chains by providing information on the origin of our products and their journey to our stores. Choose a product to find out more.
Bananas are a long-standing favourite among Finns and one of the best-selling fruits in K Group grocery stores. By choosing an organic Pirkka Fairtrade banana, you can make a responsible purchase decision.More
The men’s Cole T-shirt made of GOTS certified organic cotton is the most popular product in K-Citymarkets’ own mywear selection.More
Tuna is one of the most popular fish species and easy to cook. All our own brand Pirkka and K-Menu tuna has been sustainably caught.More
Finland sells the most Fairtrade flowers per capita in the world. Fairtrade premiums have a significant positive local impact on local communities in Africa.More
The PEFC label on the timber sold at K-Rauta building and home improvement stores indicates its sustainable origin and shows that the timber comes from certified, sustainably managed forests.More
The banana is the world’s most popular fruit, and is also a firm favourite in K Group grocery stores. All organic Pirkka Luomu bananas are also Fairtrade-certified.
There are thousands of different varieties of banana in the world. However, the vast majority of bananas sold in grocery stores are Cavendish bananas, including the organic Pirkka Luomu Fairtrade bananas.
Fairtrade improves the position of small farmers and farm workers, and offers them a means of achieving a better and more stable standard of living. Fairtrade also promotes climate- and environmentally-friendly production methods.
The organic logo indicates that the food has been produced in accordance with the organic standards of the EU without using any herbicides, sweeteners and flavourings by recycling nutrients, conserving natural resources and respecting biodiversity.
Pirkka Luomu Fairtrade bananas are grown in Ecuador, where they are picked about nine months after planting. First, the bananas are transported by lorry from the plantation to the port of Machala, where they are loaded onto a ship bound for Manzanillo in Panama. From Manzanillo, the bananas continue their journey onboard an ocean-going vessel to Germany, either to the port of Bremerhaven or the port of Hamburg, from where the containers are loaded again onto a vessel bound for Helsinki. It takes about five weeks for the bananas to travel from the plantation to Finland.
Fairtrade bananas are grown in developing producer countries where Fairtrade works to ensure that farmers and workers have enough to live on. At least the guaranteed Fairtrade price is always paid for Fairtrade bananas, plus a Fairtrade Premium.
Organic Pirkka Luomu Fairtrade bananas come from selected banana farms. Tierra Fértil and Las Guayas are two of the most important recent growers of organic Pirkka Luomu Fairtrade bananas.
Kesko Corporation is the only company in the world to have been included on the Global 100 Most Sustainable Corporations in the World list by Corporate Knights every year since the list was first established in 2005.Read more
Do you have questions about the origin or qualities of Pirkka products? Contact K Consumer Service by phone on 0800- 0- 1000 or via email at kuluttajapalvelu(at)kesko.fi.Read more
International Fairtrade began in the 1980s. The first Fairtrade product in the Pirkka range was Pirkka Fairtrade coffee, introduced in 1999.Read more
Would you like to learn more about another product? See here for the products: