TRACE YOUR PRODUCTS
K Group is constantly striving to improve the transparency of its purchasing chains. On this website, our customers can find out more about where the products they purchase from K Group stores come from.
PIRKKA AND K-MENU CANNED TUNA
FISH AND SHELLFISH POLICY
K Group’s purchasing of seafood is guided by our fish and shellfish policy, which is based on WWF's seafood guide. All Pirkka and K-Menu branded canned tuna comes from sustainable fish stocks.
Read more
MSC-CERTIFIED TUNA
The blue, oval-shape MSC label indicates that the seafood comes from a fishery that has been independently certified to the MSC’s environmental standard for fishing. All canned tuna in the Pirkka and K-Menu range is MSC-certified.
Read moreWE MONITOR PRODUCT QUALITY
WE MONITOR SOCIAL RESPONSIBILITY OF PRODUCTION WITH AUDITS
We use third-party auditing to assure social responsibility in the factories of our tuna suppliers. The auditing monitors working conditions in factories, including workplace safety, salaries, working hours and compliance with the ban on child and forced labour, among other aspects.
OUR PRODUCTS ARE RESEARCHED AND SAFE
K Group’s Quality and Product Development Unit's laboratory monitors the safety and quality of own brand products and own imports in the grocery trade. We require that all manufacturers have valid GFSI-recognised certifications that assure product safety.
In 2025
8 257
product samples analysed
Of the samples,
57%
concerned our own brand product development
Safe preserve cans and convenient carton packs
We ensure the safety of our own brand food products. Pirkka and K-Menu cans do not contain detrimental elements such as Bisphenol. Pirkka tuna in oil and water, without added flavourings, are also available in convenient carton packs. The carton packaging is lightweight to carry and transport, easy to open without tools, and simple to recycle with other cartons after use.
EN-BONIITTI ON HYVÄ VALINTA OSTOSKORIIN
Kesko follows the recommendations of WWF Finland’s Seafood Guide. Our selections do not include species rated red in the WWF Finland Seafood Guide’s traffic light system unless the products are certified according to the MSC or ASC standards. All Pirkka and K-Menu canned tuna products are made from skipjack tuna.
EN-Boniittitonnikala
(Skipjack, Katsuwonus pelamis)
Tonnikalasaaliista yli puolet on boniittia. Boniittikannat ovat pääosin hyvässä kunnossa ja laji on elinvoimainen. Boniitti on pienikokoinen, runsaslukuinen laji ja yleisin tonnikalasäilykkeiden raaka-aine. Boniitti elää pääasiassa Atlantin, Intian valtameren ja Tyynen valtameren trooppisissa osissa.
WHERE DOES OUR TUNA COME FROM?
All tuna for our canned own brand Pirkka and K-Menu products comes from either Mauritius, Thailand, Spain, Portugal or Ecuador. Our suppliers process the canned tuna in factories in their countries. The tuna cans are driven in a truck to the harbour. They then travel in a container ship to the Netherlands, on a smaller ship to Helsinki in Finland, and finally on a truck to K Group’s central warehouse in Vantaa.
FAO areas
The Food and Agriculture Organization (FAO) of the United Nations has established 27 fishing areas based on statistical data-gathering, the management of fisheries, and jurisdictional purposes. The boundaries of the areas were determined on various considerations, consulting international fishery agencies. The FAO fishing area of the product can be found on the packaging, usually next to the printed code on the lid or bottom of the package.
EN - KESTÄVÄT PYYNTIMENETELMÄT
EN - Ostamasi tonnikala on pyydetty vastuullisesti. Kalakantojen kestävyyteen vaikuttaa kalalajikkeen ja kalastusalueen lisäksi käytetty pyyntimenetelmä. K-ryhmä noudattaa WWF:n kalaoppaan suosituksia ja hyväksyy valikoimiinsa ainoastaan sellaisia kalalajikkeita, joiden pyyntimenetelmät ja kalastusalueet eivät vahingoita kalakantoja. Pirkka- ja K-Menu-säilyketonnikalojen kalastuksessa käytetyt pyyntimenetelmät ovat vapaväline (pole & line) sekä kurenuotta (purse & seine).
EN-Kurenuotta
EN-Kurenuotta (Purse seine) on tehokas avovesikalastustapa. Kurenuotat eivät vahingoita merenpohjaa, ja kurenuotalla saadaan vain vähän sivusaalista. Kalaparven paikantamisen jälkeen kalastajat asettavat verkon ympyräksi parven ympärille. Verkon pohja vedetään kiinni pussimaisesti ja kalat tuodaan alukselle verkossa. Kurenuotilla vastuullisesti kalastettaessa tulee varmistaa, että mereen jää tarpeeksi lisääntymiskykyistä kalaa ja ettei kalakantojen säilyminen ole uhattuna.
Rules promoting legal fishing
We work with our suppliers on matters related to the supply chain of fish products. Our suppliers have established partners whose fishing vessels catch the tuna.
We comply with EU rules to combat illegal, unreported and unregulated (IUU) fishing. These rules ensure that illegally caught fish is not sold on the European market.
EN - Lorem ipsum dolor sit amet
XXXX
lorem ipsum dolor sit ametMORE INFORMATION
LONG-TERM SUSTAINABILITY WORK
Kesko Corporation is the only company in the world to have been included on the Global 100 Most Sustainable Corporations in the World list by Corporate Knights every year since the list was first established in 2005.
Read more
MORE INFORMATION ABOUT PIRKKA PRODUCTS
Do you have questions about the origin or qualities of Pirkka products? Contact K Consumer Service by phone on 0800- 0- 1000 or via email at kuluttajapalvelu(at)kesko.fi.
Read more
TUNA RECIPES
Are you looking for new tuna recipes? Plenty of recipes are available at K-ruoka.fi. Why don’t you try tuna bowl?
Read moreWould you like to learn more about another product? See here for the products:
