Pasi Mäkinen appointed Vice President for Kesko Food's Customer Relationship unit and Managing Director of K-Plus Oy

Pasi Mäkinen, 46, M.Sc. (Econ.), has been appointed Vice President for Kesko Food's Customer Relationship unit and Managing Director of K-Plus Oy starting from 15 September 2006. He transfers from the position of Vice President for Keswell Ltd's Chain services unit.

Niila Rajala, the previous holder of Pasi Mäkinen's new post, resigns at his own request and transfers outside Kesko.

Kesko Food operates in the grocery market offering diverse trading sector services to consumers and business customers in Finland and, through the joint venture, in the Baltic countries. It manages and develops K-food store chains in Finland and is responsible for their marketing, purchasing and logistics services, store site network and retailer resources. Kesko Food's subsidiary Kespro Ltd offers delivery sales and wholesale services to HoReCa customers. Kesko Food and the Swedish ICA AB's subsidiary ICA Baltic AB own with equal shares Rimi Baltic AB, which operates in the Baltic grocery market. In 2005, Kesko Food's net sales amounted to €3,830 million. At the end of 2005, there were about 1,200 K-food stores operating in Finland.

K-Plus Oy is the Kesko Corporation subsidiary which manages and develops the K-Plussa customer loyalty system. K-Plussa is the most comprehensive and diversified customer loyalty system in Finland. There are currently over 3.4 million K-Plussa cards in about 1.8 million households. The number of K-Plussa cardholders has increased by more than 116,000 during this year.

Further information:
President Terho Kalliokoski, Kesko Food Ltd, tel. +358 1053 22204

Attachment:

Picture of Pasi Mäkinen(jpg, 1,9 Mb)