Treating oneself is an important part of well-being and even when living a disciplined lifestyle it is usually possible to find the time enjoy a treat. Savouring the moment is something to be taken seriously and should enjoyed properly. The motto of many people seems to be: when treating oneself, you should really treat oneself. And the best moments come when we know that we are not just treating ourselves but benefitting others as well.
For these special moments we often choose rich, high-quality products and our enjoyment is total: all the senses are indulged. A treat is at its best when we breathe in the scent, feast on it with our eyes, take a photo or two and then enjoy the taste – either familiar and heartening or a new and attractive confection.
But is that enough? Can we fully immerse ourselves in the velvetiness of the chocolate or the softness of vanilla ice cream if we do not know the origin of the ingredients? What significance has the route taken by the delicacy, before it arrives on our coffee table, had for all the people who have participated in its journey?
The journey of the products that we put in our shopping baskets increasingly interests us. For instance, the value of buying Fairtrade products increased by 9.5% in Finland last year, demonstrating that a product’s origin does matter to us. High-quality increasingly means not only quality raw ingredients, like vanilla or cocoa beans, but also the quality of life of the farmers who grow our food, thus the brownie on our spoon will taste all the sweeter if we know that its baker may have found her first ever job confecting it.
Emma Georgette of the ECOOKIM co-operative. ECOOKIM is a union of seven primary co-operatives located in rural communities across four regions of the Ivory Coast. Ben & Jerry’s purchases cocoa and other ingredients for its ice cream from ECOOKIM’s farmers.
More and more of us want to choose products that have been ethically made and respect people, animals and the environment – to help us make choices there are different ethical certifications. The Fairtrade label indicates that raw material growers, like Emma Georgette from the EKOOKIM co-operative, have received fair prices and the Fairtrade premium for their products, which will help further the social and economic development of their community.
In the future, the fact that the highest quality delicacies we choose will also benefit others will no longer complete our moments of indulgence – it will even become a prerequisite for their success.
Hanna Lehtisalo, Product manager
Ben & Jerry's, Unilever Finland Oy
Finland’s national food was selected in a public poll at the beginning of 2017. The winner was dark rye bread. The goal of the national food poll was to increase the Finnish nation’s understanding of its own culinary culture. An awareness of one's culture increases the appreciation of food and creates interest in the special characteristics of other cultures.
In summer 2016, Finns were asked to name their favourite foods, and a list of thousands of foodstuffs and dishes was created based on the responses. Some of the candidates were local specialities, such as the blood sausage; blood pudding and potato stew; blood pancake; ‘kalakukko’ – a fish pastry; blood and barley dumpling soup; pan-fried sausage and eggs with liver casserole; and bone broth and wheat dumpling soup, as well as other hearty exotics.
In the public poll, the most popular foods were traditional Finnish dishes that are still well-liked today: Karelian stew, pea soup, dark rye bread, Easter pudding, salmon soup, and fried Finnish fish. Pork gravy and reindeer stew were also favourites among many people.
As the poll sought to find a ‘national food’, many respondents suggested traditional foods. The most popular Finnish home-made dishes ranked surprisingly low: minced beef sauce, pasta casserole, lasagne, sausage, and oven-baked salmon. Pizza, kebab, and hot dogs were voted for by people who wanted to go against the ethos of traditional foods.
When picking the 12 finalists from among the most popular foods, the expert jury focused on dishes which are still prepared today. Of the contemporary favourites, pizza fits the Finnish tradition of pies, which is why the jury also included it in the final list.
But a minor media storm broke out once the finalists were announced. Some people were disappointed that their favourites were not included. Seeing pizza among the finalists also enraged some culinary enthusiasts. Some discussion threads criticised the fact that a major portion of the foods listed are products of the modern food industry.
Dark rye bread received 25% of the votes. Like the Karelian pasty, it was especially popular with people under 30 years of age. Among respondents over 60 years of age, Karelian stew and fried whitefish or herring with mashed potatoes were the most popular foods. To the relief of many people, pizza received less than 1,000 votes. Blueberry pie was the most popular dessert among people of all ages. The jury’s favourite was fish soup, which suits all seasons and is always a good match with dark rye bread.
Since the poll, the discussion on Finnish food specialities has increased and the iconic status of dark rye bread has grown. Our national self-esteem and understanding have also improved somewhat. Many provinces have resurrected their own local specialities. Dark rye bread, Karelian pasties and Easter pudding are being prepared with gusto at home as well. The selection of a national food will inspire people to have meals together and talk about food.
ELO – Foundation for the Promotion of Finnish Food Culture
The poll took place between 1 October and 6 December 2016. The total number of votes cast was 38,500.
Today, sustainability is a routine element of the operations of many companies. What promises then are made to stakeholders by individuals and companies who present themselves as responsible? Sustainability can mean many different things: renewable energy, taking care of employees, recycling, local activities, ensuring good quality. Could it be possible to base sustainability on virtues so that it would be more than just compliance with technical standards? Virtues are character traits, which are ethically and morally valuable. How would the four cardinal virtues of ancient Greece – prudence, temperance, fortitude, and justice – fit in the development of sustainablity?
The virtue of prudence means reflection, consideration and rationality. We talk about common sense – something that stems from life experiences and can be identified by listening to and talking with different kinds of people. Prudence (wisdom) is renewable; it is practical information arising from the daily activities of customers; it is all around us and should not be left unharnessed. The virtue of justice means sincerity, impartiality and fairness. It creates a foundation for mutual trust between people and organisations. Fortitude means steadfastness, the courage to take risks and persevere in pursuit of one’s goals. It reinforces sustainability and promotes the adoption of new, sustainable practices, and also strengthens one’s faith in the desired outcome and helps tolerate setbacks in the event of delayed results. Temperance refers to one’s ability to be moderate and humble, set limits and, if needed, refuse. It can guide us to conserve natural resources, avoid over-eating and splurging, and help us to consume in moderation and keep household finances balanced.
Responsible operations, innovations, products or services based on these virtues will stand out from the competition and create value for customers. Customers deserve to be treated with respect. That is why using the virtues as our guideline could be a point of honour for all of us. At the same time, it would enable us to build a better world for everyone.
University of Jyväskylä
Consumers are becoming more and more interested in knowing what chemicals go into products. Many people consider themselves fragrance sensitive and may suffer from symptoms caused by a variety of scents and odours. As a result, unscented products are gaining popularity. Factors that also have a powerful impact on purchase decisions include trends and, for example, sensation-driven stories, which spread via social media, about chemicals. Fragrance sensitivity is more common in women than in men. Mild symptoms caused by fragrances include headaches or nausea. The cause of fragrance sensitivity is not yet known. More research is needed before it can be assessed whether women are more sensitive to fragrances than men due to their daily and prolonged exposure to chemicals. Cosmetics, perfumes, detergents, cleaning agents... The list of substances causing fragrance sensitivity is extensive.
The Allergy and Asthma Federation has been awarding the Allergy Label to allergen-free products for more than 20 years. Since the very beginning, a product being unscented has been one of the criteria for receiving the label. The inherent scents of the ingredients may not be covered up with even minuscule quantities of odorant chemicals. Therefore, manufacturers are required to do research to ensure that their consumer products are truly unscented.
At home, it is worthwhile considering whether household products need to be scented at all. In families with children, unscented cleaning agents are a responsible choice, because the floor is usually where the children play. Also, is it really necessary to use scented dishwashing agents? The dishes do not need it, nor does the dishwasher. Chemicals come into contact with our sensory channels, but they also touch our skin and end up in the environment via wastewater.
By choosing unscented products, everyone can impact not only one’s own fragrance load but also the well-being of others. Using powerful fragrances is no longer so fashionable, instead, it is seen as inconsiderate to others. Not all fragrances need to be eliminated from one’s life, but being a responsible consumer also improves the well-being of others and the environment.
Niki Alanko, Communication Services Director, Allergy Label
Allergy and Asthma Federation
Responsibility and energy efficiency have become buzz-words in the media and among decision-makers and companies. Consumers are business customers have begun to demand that product manufacturers and retailers behave responsibly. Companies have concluded energy-efficiency agreements committing themselves to targets that require operational development and considerable investment. But what does all this mean in practice? What has changed?
There is a very simple answer to this: corporate responsibility has become a profitable business that benefits all parties. Energy efficiency, emissions reductions and financial profitability go hand in hand. Technological developments have allowed the profitability of the required investments to reach a level that satisfies capital investors. Financial profitability has accelerated the realisation of investments while increasing the scale of projects.
Pioneers like Kesko have realised that the investments required to reach targets actually offer good returns. The experiences gained from these investments have been positive, encouraging large-scale deployment of the solutions. A good example of this is K-Group's investment in solar power plants at K-Citymarket and K-Supermarket food stores.
By summer, K-Group will have commissioned the construction of 16 solar power plants with a total power output of 4.3 MWp. The power plants generate 3.6 GWh of electricity annually, which corresponds to the energy consumption of 180 detached homes with electric heating. The constructed power plants include Finland's largest 900 kWp solar power stations on the roofs of K-Citymarket Länsikeskus and K-Citymarket Kupittaa. The solar power plants will generate electricity affordably for the property's own consumption for more than 30 years.
In one year, Kesko has become Finland's largest generator and user of solar energy, setting an example for other companies. Solar power plant projects are just one example of Kesko's investments in responsible business. Indeed, Kesko is one of the most sustainable trading sector companies in the world. Corporate responsibility has become a source of competitive advantage, and the measures required to realise it are financially profitable investments.
Corporate responsibility is no longer just a trend; it has become a permanent operating model.
Chair of the Board of Directors
Solnet Green Energy Oy