TRACE YOUR PRODUCTS
K Group is constantly striving to improve the transparency of its purchasing chains. On this website, our customers can find out more about where the products they purchase from K Group stores come from.
Where do mywear t-shirts, Pirkka and K-Menu tuna products, Pirkka Fairtrade roses, and PROF Timber sold in our stores come from? We want to increase the transparency of our purchasing chains by providing information on the origin of our products and their journey to our stores. Choose a product to find out more.
The men’s Cole T-shirt made of GOTS certified organic cotton is the most popular product in K-Citymarkets’ own mywear selection.More
Tuna is one of the most popular fish species and easy to cook. All our own brand Pirkka and K-Menu tuna has been sustainably caught.More
Finland sells the most Fairtrade flowers per capita in the world. Fairtrade premiums have a significant positive local impact on local communities in Africa.More
The PEFC label on the timber sold at K-Rauta building and home improvement stores indicates its sustainable origin and shows that the timber comes from certified, sustainably managed forests.More
Pirkka Fairtrade rose is one of the most popular Fairtrade products in Finland. Pirkka Fairtrade roses come from certified Kenyan Fairtrade flower farms. Optimal climate and other conditions, timely harvesting, on-site packaging, and well-designed logistics ensure the high quality of the cut roses.
Pirkka Fairtrade roses first appeared in K-food stores in 2006. Today, K-food stores also sell Pirkka Fairtrade spray carnations and floribunda roses. In 2020, K-food stores sold 1.7 million bunches of Pirkka Fairtrade roses.
Farmers are paid a guaranteed price and a Fairtrade premium for the products. Fairtrade premiums have been used to build day-care centres, schools and healthcare centres for local communities, as well as housing for workers. In 2020, a total of €318,000 was paid in Fairtrade premiums to the farmers of the Fairtrade flowers sold at K-food stores.
Cut roses can thrive in a vase for up to three weeks if you take good care of them. Roses need plenty of water and thrive in deep water. A freshly cut absorption area – as well as clean tissue that is intact at the base of the stem – ensure unhindered access for water to the conducting tissue in the stem. Roses keep longer when they are not exposed to draughts, heat or direct sunlight.
The temperature during the transport of Pirkka Fairtrade roses is monitored to ensure high quality. The roses are transported by refrigerated cargo plane from Kenya to the Netherlands. Studies show that despite the flight, the carbon dioxide emissions generated by roses grown in the warm climate of Kenya are around five times smaller than the emissions generated by roses grown in greenhouses in the Netherlands. The protective packaging is removed in the Netherlands, quality is checked and new absorption areas are cut on the roses, which are placed in buckets with water and flower preservative. The roses are transported to Finland in a temperature-controlled truck, which travels from Germany to Finland by ferry. In Finland, the roses are delivered to Kesko’s central warehouse in Vantaa, where they are collected to be included in loads delivered to K-stores. The roses arriving in Finland can be available for customers at stores as early as the next day.
In 2020, a total of €318,000 was paid in Fairtrade premiums to the farmers for the Fairtrade flowers sold at K-food stores. The Fairtrade premium is paid to the producers in addition to the sales price. The local farming community is responsible for the use of the Fairtrade premiums. The funds are intended for the social or economic development of the community.
Kesko has been included in the Global 100 list of the 100 most sustainable corporations in the world since 2005. In 2021, Kesko ranks as the most sustainable grocery trade company in the world for the seventh consecutive year.Read more
Do you have questions about the origin or qualities of Pirkka products? Contact K Consumer Service by phone on 0800- 0- 1000 or via email at kuluttajapalvelu(at)kesko.fi.Read more
International Fairtrade began in the 1980s. The first Fairtrade product in the Pirkka range was Pirkka Fairtrade coffee, introduced in 1999.Read more
Would you like to learn more about another product? See here for the products: