TRACE YOUR PRODUCTS
K Group is constantly striving to improve the transparency of its purchasing chains. On this website, our customers can find out more about where the products they purchase from K Group stores come from.
Where do mywear t-shirts, Pirkka and K-Menu tuna products, Pirkka Fairtrade roses, and PROF Timber sold in our stores come from? We want to increase the transparency of our purchasing chains by providing information on the origin of our products and their journey to our stores. Choose a product to find out more.
The men’s Cole T-shirt made of GOTS certified organic cotton is the most popular product in K-Citymarkets’ own mywear selection.More
Tuna is one of the most popular fish species and easy to cook. All our own brand Pirkka and K-Menu tuna has been sustainably caught.More
Finland sells the most Fairtrade flowers per capita in the world. Fairtrade premiums have a significant positive local impact on local communities in Africa.More
The PEFC label on the timber sold at K-Rauta building and home improvement stores indicates its sustainable origin and shows that the timber comes from certified, sustainably managed forests.More
K Group’s purchasing of seafood is guided by our Fish and shellfish statement, which is based on WWF's seafood guide. All Pirkka and K-Menu branded canned tuna comes from sustainable fish stocks listed yellow or green in the WWF guide.Read more
The blue, oval-shape MSC label indicates that the tuna has been fished by MSC-certified, responsible fishing companies. The Pirkka range also offers MSC-certified tuna.Read more
All K Group canned tuna producers have been granted the Dolphin Safe certificate, which guarantees that their tuna fishing methods do not endanger dolphins.Read more
All tuna for our canned own brand Pirkka and K-Menu products comes from either Mauritius or Thailand. Our suppliers process the canned tuna in factories in their countries. The tuna cans are driven in a truck to the harbour. They then travel in a container ship to Rotterdam in the Netherlands, on a smaller ship to Vuosaari, Helsinki in Finland, and finally on a truck to K Group’s central warehouse in Vantaa.
The Food and Agriculture Organization (FAO) of the United Nations has established 27 fishing areas based on statistical data-gathering, the management of fisheries, and jurisdictional purposes. The boundaries of the areas were determined on various considerations, consulting international fishery agencies. This map shows the FAO fishing areas where Pirkka and K-Menu tuna come from.
Pirkka and K-Menu canned tuna has been sustainably caught. The sustainability of fishing stocks depends on the fish species, the fishing area, and the method of fishing. K Group complies with the recommendations of WWF’s seafood guide, and we only accept in our selections fish species with fishing methods and fishing areas that do not harm fish stocks. The most sustainable alternatives are selective fishing methods such as handlining, pole fishing, and purse seine fishing of freely swimming tuna. The fishing methods employed for canned Pirkka and K-Menu tuna are pole & line and purse seine.
To ensure the quality and freshness of tuna products, tuna is frozen on the fishing vessel. The vessels only return to shore when their freezers are full to minimise transports and emissions. The tuna is then taken to the fish factory, where it is defrosted and processed. Then the tuna is precooked and cut into flakes, chunks or fillets, and canned. The products are subjected to a special heating process that ensures they stay edible for years. We have four suppliers for Pirkka and K-Menu branded tuna.
Kesko has been included in the Global 100 list of the 100 most sustainable corporations in the world since 2005. In 2021, Kesko ranks as the most sustainable grocery trade company in the world for the seventh consecutive year.Read more
Do you have questions about the origin or qualities of Pirkka products? Contact K Consumer Service by phone on 0800- 0- 1000 or via email at kuluttajapalvelu(at)kesko.fi.Read more
Are you looking for new tuna recipes? Plenty of recipes are available at K-ruoka.fi. Why don’t you try tuna bowl?Read more
Would you like to learn more about another product? See here for the products: