The Pirkka magazine is the most widely read magazine in Finland - nearly 3 million readers

K-PLUS OY PRESS RELEASE 14.09.2011 AT 10.00
  
The K-Group's customer magazine Pirkka has increased its readership by 50,000 to 2,968,000 according to the Finnish National Readership Survey (NRS) published on Wednesday, 14 September. In other words, the Pirkka magazine maintains its long-standing position as the most widely read magazine in Finland.

K-Plus Oy's Managing Director Niina Ryynänen says that also the survey results show that the Pirkka magazine contents appeal to a wide audience.

- The most popular sections are food and cooking recipes, as well as articles about home decoration, gardening and repairs. And the good old NiksiPirkka tips section has retained its popularity.

This year, the Pirkka magazine has undergone a revamping in terms of appearance, structure and contents, as development ideas brought up in the readership survey have been implemented. Readers would like the magazine to contain more articles about health, leisure and travel.

The reorganised Pirkka.fi is an interactive website

The Pirkka magazine is also available as an electronic version at Pirkka.fi, which has also been revamped this year. The website now meets the needs of modern web users, providing practical solutions for cooking, for example. The reform increases the interactive and social functionalities of the website, proof of which is the electronic recipe book "Oma keittiö". In September, Pirkka.fi opened the "Pirkka Ideanurkka" service for consumers for sending wishes concerning, for example, the Pirkka products, recipes or magazine articles. Those who send ideas will be answered and notified if the idea is adopted.

The Pirkka magazine section on the Pirkka.fi website offers new ideas for living, fashion, beauty and leisure activities, as well as the K-chains' topical K-Plussa special offers in connection with each theme. This section also includes the Napero Club pages, legendary Pirkka tips and a photo gallery. The responsibility pages offer ideas for more sustainable consumption and information on the wide range of Kesko's corporate responsibility actions.

Photos can be downloaded from: http://aineistopankki.kesko.fi/kesko_en.

Further information:
Managing Director Niina Ryynänen, K-Plus Oy, tel. +358 10 533 7100


Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus.

K-Plussa is the most extensive and diverse customer loyalty programme in Finland which offers benefits to its customers from over 3,000 shopping places and over 40 business partners. There are over 3.6 million K-Plussa cardholders in more than 2.1 million households in Finland. Further information is available at: www.plussa.com.