Pirkka and the Culinary Team of Finland start cooperation
KESKO FOOD LTD PRESS RELEASE 17.08.2011 AT 09.00 1(1)
K-food stores with their Pirkka products and Kespro with its Menu products start cooperation with the Culinary Team of Finland (CTOF). For years, K-food stores have been building the Finnish food competence and culture, and cooperation with the CTOF provides new kinds of opportunities for that. The CTOF will represent Finland in international competitions and its patron is President Martti Ahtisaari.
"K-food stores have a diverse, tested and wide supply of recipes. Thanks to the cooperation, we will be able us to offer consumers recipes and tips that are suitable for home kitchens and have been developed by top chefs. Just as the CTOF, we want to provide consumers with food experiences, to inspire and guide them to use pure Finnish ingredients, to act as an ambassador of good food and encourage people to eat together. The Pirkka products used in recipes are available for consumers in K-food stores throughout Finland. Our objective is to make use of the top chefs' expertise in the product development of the Pirkka range, too," says Ari Rissanen, Marketing Manager of Kesko Food.
"As Kespro is the leading wholesaler in the hotels, restaurants and catering sector, it's natural for us to cooperate with the CTOF. The team will provide its expert knowledge for Kespro's product and selection development, particularly for the Menu product range that is designed for professional kitchens. Cooperation will also benefit our recipe development," says Osmo Pyhtinen, Sales Director of Kespro.
The CTOF which consists of thirteen top chefs is led by Tapio Laine. The team expects much from cooperation:
"Our duty in Finland is to inspire the whole nation by sharing inspiring and simple cooking knowledge, recipes, tips and advice. Cooperation with such significant players as K-food stores and Kespro offers us wide and comprehensive channels for reaching both Finnish consumers and professional kitchens and for sharing our competence, encouraging people to cook and use domestic ingredients and organic products," says Nils-Gustav Höglund, Project Manager of the CTOF.
Photos can be downloaded at http://aineistopankki.kesko.fi.
Further information:
Marketing Manager Ari Rissanen, Kesko Food Ltd, tel. +358 1053 22709
Sales Director Osmo Pyhtinen, Kespro Ltd, tel. +358 1053 24150
Project Manager Nils-Gustav Höglund, the CTOF, tel. +358 40 350 90 44.
Home pages of the CTOF: http://www.ctof.fi/
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus.
