In 1973, the first K-sports store was introduced to customers when a Kesport store was opened in Pihtipudas and another in Sotkamo a couple of months later.
Today, 40 years later, there is a total of 104 Intersport, Kesport and Budget Sport stores throughout the country. This year, two Kesport stores and a Budget Sport store have been opened in Tampere and a Kesport store will open in Uusikaupunki and an Intersport store at Ruka welcoming the winter season.
Intersport Club, launched four years ago, has currently 230,000 members.
The anniversary year is made visible to customers in the form of good special offers during the last months of the year.
Text: Tanja Rinkinen
Photos: Intersport and Kesko