Startups! Would you like to co-create the future of 3.6 million K Plussa customers?

Is your startup working with the future of retail loyalty? Would you like to innovate, design and formulate the future of 3.6 million K Group’s loyalty customers? Would your solution bring new value and experience to them?

K Group is looking for some brilliant startups to become their partners and co-create both winning customer experience and value-adding future loyalty concept for the customers. For startups K Group can offer a unique contact to millions of people’s everyday life. As a trading sector pioneer K Group meets 1.5 million customers every day in the grocery trade, the building and technical trade and the car trade.

K Group believes in building better customer experience through actions, not through words which also means that creating the future loyalty concept requires concrete actions. K Group believes also that the most amazing innovations emerge by working together. That’s why K Group would like to build real business partnership with the best startups.

To be able to find the best match, K Group organizes a 5-day long Future Loyalty Challenge for startups from all around the world on 24th-28th September 2018 in Helsinki.

Got interested? You can apply to the challenge and find more information behind this link.


For more information

About Future Loyalty Challenge

Joonas Lyytikäinen, Start up Analyst, Avanto Ventures,, +358 40 774 3936

Eljas Linna, Venture Builder, Avanto Ventures,, + 358 40 730 9052


About Kesko, K Group and K Plussa

Harri Nieminen, Lead Service Designer, Kesko,, +358 40 354 7357

Sara Kinnunen, Project Specialist, Design, Kesko,, +358 50 517 5524


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