K Group continues to transform online food sales: opens an online wholesale store for all customers

K Group is taking the next step in transforming online food sales with Kespro’s launch of K-RuokaPro, the first online wholesale food store in Finland that is open to all.

“We strive to make life easier for restaurants, for example, with modern online services.
K-RuokaPro takes this to the next level: it is the first online wholesale store on the market where anyone can place an order, with no login or contracts required,” says Kespro’s Vice President Mika Halmesmäki.

K-RuokaPro also displays wholesale prices openly to anyone who visits the site.

“According to our customers, comparing wholesale prices has been practically impossible because to be able to view the prices, customers must first register for the services. We believe transparent pricing will make shopping and purchase decisions easier,” says Halmesmäki.

Making wholesale food shopping more accessible

The trend of eating out is a growing one in Finland, especially in the greater Helsinki area.

“New cafes and restaurants are opened almost weekly. We want to offer these new businesses and smaller HoReCa customers, as well as e.g. offices and sports teams, a more flexible way to buy wholesale,” Halmesmäki explains.

Initially, K-RuokaPro is available in the greater Helsinki area, where it offers customers an extensive selection of more than 6,000 product items. The products are delivered directly to the address given, on the date and time chosen by the customer, and the customer can track the delivery in real time to find out the exact delivery time.

“The modern wholesale store should be accessible anywhere, anytime. We want to make the whole process from comparing prices to making an order to tracking the delivery as simple as possible for the customer,” says Halmesmäki.

More than 6,000 products available:
- Selection designed for HoReCa customers
- Current selection comprises over 6,000 products, constantly updated
- Online store optimised for smartphone use – no separate app needed
- Transparent pricing visible to all
- Ordering is easy – no customer forms, contracts or securities
- No registration required

K-RuokaPro: https://k-ruokapro.fi 

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