The festive circular economy challenge has captured people’s imagination. The collection volume quadrupled from last year, with some 145,000 households taking part in the challenge.
“The Ham Trick is part of the wider circular economy effort that will help us make a change. This concrete initiative is a great example of cooperation between a number of parties. Ham Trick is already a tradition in many families. Our customers have praised us for it,” says K-Citymarket vice president Johanna Kontio.
Containers full to the brim
The Ham Trick campaign mobilised people across the country, but recyclers in Salo, Rovaniemi, Rauma and Lappeenranta were the most active. In these cities, the containers were filled up to the brim.
Neste uses the waste fat to manufacture its renewable Neste MY diesel, which is better for the environment than regular diesel.
Profits donated to charity
The income from the diesel campaign will be donated to Hope Ry in support of low-income families. The target of 100,000 households was exceeded by some margin, and a total of €25,000 will be donated to charity.
Participation was easier than ever before with 150 containers located across the country. Many collection points were completely full. Each of the 81 K-Citymarket stores across the country had a collection point. In addition, waste fat was collected by dozens of other K-stores as well as waste management companies in 27 municipalities.
“Ham Trick is a unique circular economy operation even globally. It has become something of a phenomenon, a form of concrete action in the spirit of the season. Working together in this way helps to fuel new circular economy solutions. Let’s keep good things going around!” says Kontio.
The Ham Trick campaign partners were K Group, the Chemical Industry Federation of Finland, Neste, Lassila & Tikanoja, Honkajoki, Suomen Pakkauskierrätys RINKI, Atria, HKScan, Snellman, the Rural Women's Advisory Organisation, Suomen Kiertovoima KIVO and municipal waste facilities, the Association of Finnish Local and Regional Authorities, the Finnish Water Utilities Association, and Finnish Environmental Industries YTP.