A COOL NIGHT AT THE STORE – A K-SUPERMARKET SLEEPOVER MAKES HEADLINES AROUND THE WORLD

When heat-weary customers of K-Supermarket Pohjois-Haaga in Helsinki jokingly suggested they would love to spend a night in the coolness of the store, retailer Marika Lindfors took action.

The extraordinary store sleepover that started as a joke ended up making headlines around the world from Greece to China, USA, Mexico and Australia.

“We had a hundred people spend the night at the store, and everything went better than well. The atmosphere was both cosy and exciting as many people found the store a curious place to stay. It’s great that people all over the world are talking about this. I think we made a bit of history,” says K-retailer Marika Lindfors.

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