Kesko and five other Finnish companies have been included on the Global 100 list of the most sustainable companies in the world, announced today at the World Economic Forum in Davos.
Sales data from K-food stores show that Finns eat fish approximately once a week. Rainbow trout and salmon account for some 60% of all fresh fish sales in K-food stores.
Fish consumption is growing steadily, and customers are especially looking for more easy-to-use alternatives. Consumers are also increasingly conscientious. Most rainbow trout and salmon sold in Finland is currently imported.
“A rainbow trout farmed sustainably in Finland and green-listed on WWF Finland’s Seafood guide is a welcome addition to our fish selection,” says Nikke Haanperä, who is the Category Manager in charge of fish at Kesko.
The Pirkka Parhaat Benella rainbow trout is a perfect fit for fish lovers who value quality and sustainability.
The Benella rainbow trout are a particularly good source of fatty acids and vitamin D, as the fish are fed Raisioaqua’s innovative Baltic Blend feed to ensure an optimal level of EPA and DHA fatty acids.
The Benella rainbow trout are farmed both on the coast of Finland and inland. The fish are fed the sustainable Finnish Baltic Blend feed, which is made from Baltic herring and sprat from the Baltic Sea. The stocks of both fish are sustainable, and recycling natural sea nutrients reduces the phosphorus load on the water system, thus helping to improve the condition of the Baltic Sea one fish at a time. To a large extent, rapeseed is used in the feed instead of fish oil in a further effort to preserve fish stocks.
“The addition of the Benella rainbow trout to the Pirkka Parhaat range makes this unique fish now widely available to all Finns,” says Haanperä.
Pirkka Parhaat Benella is a D-cut rainbow trout fillet. The fillets are entirely boneless, which makes them especially well-suited for busy home cooks. The product bears the “Hyvää Suomesta” origin label, and it is manufactured by Kalatukku E. Eriksson. The packaging will always state where in Finland the fish has been farmed. For the remainder of 2017, Pirkka Parhaat Benella will be farmed by Brändö Lax on the Åland Islands.