K-food stores have sold one million Thank the Producer products to support Finnish food producers

A huge number of Pirkka 'Thank the Producer' products have been sold during the first half of the year. The sum to be remitted directly to Finnish producers accrued during this period is already some €100,000. In the future, the products will be marketed to consumers more extensively. There are also plans to add more products in the product range.

Finns have given a warm welcome to products that directly support Finnish food producers. At the beginning of the year, K-food stores started selling Pirkka 'Thank the Producer' products for which the K-Group pays an extra support directly to the producers. The extra support is included in the price of the product and is approximately 5% of the price.

New products have been added over time, and now there are 11 'Thank the Producer' products available. Milks have been selling the most.

“'Thank the Producer' products are a concrete way of supporting Finnish food production, so it’s great that consumers have welcomed them. This is a permanent change in our operating model. Adding together the pig card campaign at the end of last year and the 'Thank the Producer' products sold this year, the sum to remit to producers is already some €200,000,” says Jorma Rauhala, Kesko's Executive Vice President and Senior Vice President for the grocery trade.

In the future, the products will be marketed to consumers more extensively. There are also plans to add more products in the product range.

Thank the Producer operating model started late 2015

The total target amount from the sale of 'Thank the Producer' products during the year is hundreds of thousands of euros. The operating model was launched with the pig card campaign towards the end of 2015. The proceeds from the card campaign ─ €100,000 ─ were remitted to the producers at the beginning of the year.

The K-Group will remit the extra to suppliers and, together with the Central Union of Agricultural Producers and Forest Owners (MTK), ensure that it is distributed fairly to producers

Pirkka 'Thank the Producer' products availabe in K-food stores

Name of the product 

K-Group’s extra to producer / product

Pirkka pork sirloin 1.2 kg

€0.30

Pirkka pork stroganoff of ham 400 g

€0.25

Pirkka sausage 540 g

€0.10

Pirkka minced pork 400 g 

€0.10

Pirkka ham sausage 300 g

€0.10

Pirkka sliced ham 300 g 

€0.25

Pirkka skinless frankfurter 600 g 

€0.10

Pirkka beef sirloin steak 300 g, natural

€0.10

Pirkka beef sirloin steak 300 g, with dry rub 

€0.10

Pirkka fat free milk 1.5 l

€0.03

Pirkka low fat milk 1.5 l

€0.03

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