K-food stores collected nearly 450,000 euros for the Finnish Cancer Foundation’s 2017 Pink Ribbon (Roosa nauha) campaign. The sum will go towards the development of more effective breast cancer treatments in Finland.
The campaign was launched on 1 December 2015 at more than 400 grocery stores across Finland and the number is expected to increase rapidly. At a significant proportion of K-citymarkets, K-supermarkets and K-markets, you can do good by returning bottles. Reverse vending machines located at stores provide a raffle organised by Parpa Oy. Customers can participate in the raffle by buying raffle tickets with their beverage container deposits and the proceeds go to the aid programme by Save the Children Finland.
”Children bear the burden of poverty also here in Finland. The Eväitä Elämälle aid programme supports Finnish children who are at risk of social exclusion on the grounds of poverty,” says Hanna Markkula-Kivisilta, Secretary General of Save the Children Finland.
The aim is to raise two million euros for the Eväitä Elämälle aid programme during 2016. The proceeds will be directed through Save the Children Finland to aid children and young people. There are nearly 160,000 children at risk of poverty and social exclusion in Finland.
“A child may be excluded from hobbies because of their high costs or a young person has to give up further studies if he or she cannot afford to buy the books needed. Preventing exclusion benefits the whole society when we invest in children before problems arise,” says Markkula-Kivisilta.
The raffle prizes are goods and customers can participate in the raffle with the deposit sum of the beverage container that is returned for recycling. Participation takes place by pushing the raffle button on the reverse vending machine when returning containers. Each raffle ticket costs five cents. Participants may win goods or gift cards that can be exchanged for goods or services. Immediate information about the possible prize is provided on the display of the machine and on the receipt.